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What DTC brands need to know in growth marketing this week.

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The DTC Insider

Weekly newsletter

Two Updates. Big Implications for DTC.

Welcome back. 👋

If you know someone who'd enjoy The DTC Insider, I'd really appreciate you forwarding them today's edition.

Topics we'll cover today:

💠 Shopify's Fall Edition: What Merchants Should Know

💠 ChatGPT Ads Keep Getting Closer to a Full-Fledged Ad Platform

💠 This brand sells in 85+ countries.

💠 Latest news in the DTC space

Shopify's Fall Edition: What Merchants Should Know

Late last week, Shopify released its first-ever Fall '26 Edition, called Exponential.

As usual, there are tons of updates. I went through them and picked the ones I believe are most relevant for DTC brands.

1. AI Shopping Keeps Expanding

This is probably the biggest theme of the release. Shopify is making it easier for consumers to discover and buy products directly through AI assistants…

Continue reading →

ChatGPT Ads Keep Getting Closer to a Full-Fledged Ad Platform

Remember when ChatGPT Ads only offered Reach and Traffic campaigns? That wasn't too long ago.

Since then, we've seen Conversions campaigns, product feeds, and more advanced optimization options…

Continue reading →

This brand sells in 85+ countries.

And their biggest challenge isn't marketing. Most brands dream of selling their products internationally.

Product registration and labeling alone can sometimes take up to TWO YEARS…

Continue reading →

Latest editions

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Two Updates. Big Implications for DTC.

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No visitors? Still growing.

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Same BFCM Plan. Bigger Impact?

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THE DTC INSIDER PODCAST

250+ brands interviewed.

Founders and operators talk through what's actually driving their growth. Listen between editions.

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Free guide

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Your ROAS looks fine. Spend is steady. But sales are flat? Find out where your Meta budget is really going, and build the account around what the business needs.

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FREE GUIDE

How To Set Up ChatGPT Ads

A step-by-step guide to launch your first campaign: account and pixel setup, conversion tracking, product feed setup, campaign structure, best practices and tips.

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Free guide: How To Set Up ChatGPT Ads. A step-by-step guide to launch your first campaign.

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What DTC brands need to know in growth marketing this week.

Latest editions

250+ brands interviewed.

How to Build a Business-First Meta Ad Account

How To Set Up ChatGPT Ads

Stay ahead of what's changing in growth marketing.

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