I was scrolling through my LinkedIn feed when I came across Jon Loomer's post about this.

What is this new feature?

During the ad setup process, you'll now see a Text section. One of the options there is Advantage+ Creative Text Generation.

Jon shared that it generated three new alternative angles for his ad. For each angle, it also created two new image variations, changing nothing but the text overlay.

Here's the link to his article.

Jon Loomer DigitalMeta Can Now Rewrite the Text on Your Ad ImagesMeta can now rewrite the text on your ad images while preserving the original design. Here’s how this Advantage+ Creative feature works.

ChatGPT just made the Conversions campaign objective available.

What does this mean?

We no longer need to optimize for Reach or Click objectives.

We can now tell ChatGPT to optimize for what we actually care about:
Conversions.

I'll be testing this today.

What about you?

You can now control what AI agents connected through Meta's Ads MCP server are allowed to do inside your ad account.

You can find this option in your Meta Business Settings:

Instead of giving them full access, you can choose exactly what they can (and can't) do, including:

• Creating campaigns, ad sets, and ads
• Editing budgets
• Updating targeting
• Editing creatives
• Turning campaigns on and off

If you're experimenting with AI agents, I'd recommend disabling things like budget changes, campaign status, and creative edits until you're comfortable with how everything works.

Since you're part of this community, you get to hear about these updates before they make it into the newsletter.

Have you started experimenting with Meta MCP yet? If so, what are you building?

Small Meta Ads update that could be worth testing.

Since you're part of this community, you get these updates before everyone else. 🤝

Meta now lets you set a ROAS goal even when using "Maximize number of conversions.

Previously, ROAS goals were only available with Maximize conversion value.

In practice, this gives Meta another optimization option: generate as many conversions as possible without completely ignoring efficiency.

Whether it outperforms your current setup is another story, but if you're optimizing for purchases and have a clear profitability target, this is one to add to your testing backlog.

Read more

I'm curious to see where everyone is.

Are you using AI for:

• Research?

• Ad creatives?

• Customer support?

• Reporting?

• Internal workflows?

• Something else?

Or are you still figuring out where it fits?

Share your favorite AI workflow or ask a question below.

If you could solve one problem before the end of the year, what would it be?

• Acquiring new customers?

• Increasing AOV?

• Growing LTV?

• Creative performance?

• Forecasting?

• Something else?

Drop it below.

I'll jump into the discussion, and I'm sure other operators here have faced similar challenges too.

I'll start.

This week I'm finishing the next edition of The DTC Insider, recording a new podcast episode, and helping several brands prepare for Q4.

On a more personal note, tomorrow a close friend who lives abroad is coming to stay with us. It'll be great to catch up while our families spend a few days together.

How about you?

Whether you're launching a new product, planning BFCM, improving retention, testing new creatives, or just trying to solve a stubborn growth problem, I'd love to hear what you're focused on.

👇 Share what you're working on this week.

I'm Brian Roisentul, founder of BSR and The DTC Insider (podcast + newsletter).

Over the last few years, I've had the opportunity to work with and interview hundreds of founders, operators, and marketers from some of the fastest-growing e-commerce brands.

This newsletter has become my place to share everything I learn along the way.

The problem is that newsletters are one-way conversations.

This community changes that.

My hope is that it becomes a place where founders, operators, and marketers can exchange ideas, solve problems, and learn from each other, not just from me.

A few ways to get started:

• Introduce yourself in the Introductions channel. Tell us who you are, what you're working on, and what brought you here.

• Ask a question. Whether it's about paid acquisition, retention, AI, or ecommerce strategy, someone here has probably faced it before.

• Join the discussion. Share what's working, what's not, and help other members along the way.

A few community guidelines:

• Be respectful.

• Share generously.

• No self-promotion or spam unless it's genuinely helpful to the discussion.

Thanks for being here.

I'm looking forward to getting to know all of you and building something valuable together.