3 Things Your Brand Should Focus On in 2025

Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:

💠 TikTok Launches Updated Video Editor App
💠 3 Things Your Brand Should Focus On in 2025
💠 2025 Meta Ads Best Practices with Jon Loomer

TikTok Launches Updated Video Editor App

TikTok just leveled up its Video Editor.

What’s new? Tons of features to streamline editing and boost creativity.

🎭 Digital Avatars
🌍 One-Click Translations
🎵 AI-Generated Soundtracks
🎙️ Auto-Captions & Voiceovers
🎬 Trending templates for faster clip creation

TikTok’s Video Editor is powered by generative AI and trained on the app’s best-performing ads.

But the real game changer? The avatars.

TikTok now offers 388 stock avatars. Each one speaks over 30 languages (🤯) and represents diverse backgrounds.

Whether you like this or not, avatars are already a hit in China, even hosting 24/7 live streams!

Not ready for them?
No worries. You can still use AI dubbing to localize content.

Whether you’re a small business or a big brand, this tool simplifies content creation.

And outside the US, TikTok is still a growth powerhouse.

Would you test it out?

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

Want to Make 2025 Your Brand’s Best Year Yet?

In 2024, we audited over 120 brands, and we found that many of them have been stuck in a revenue plateau for 2, and even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 2 spots left for brands that want to unlock the next level of growth.

Will you be one of them?

3 Things Your Brand Should Focus On in 2025

The other day, a brand asked me which top 3 things they should do next to scale.

For context, they are a 7-figure brand with a small team. So they need to pick their battles wisely to make the most out of their resources.

Here's what I said 👇

Create your own sales peaks:

Every business has its own seasonality.

However, nothing should keep you from identifying opportunities to create unique commercial actions, aside from the well-known ones.

It could be things like:

👉 A sale
👉 Product releases
👉 Brand anniversary
👉 Strategic partnerships
👉 Early access to something
👉 Limited-time product editions

If you haven't done this, I'd suggest you go back to your 2025 plan and think of these sales peaks of your own.

Plan strategically and communicate clearly to make the most out of it.

Commitment to content creation:

It's 2025, so I think we'll know about the importance of content creation.

However, many brands have not adapted.

I'll say it once again:

👉 Brands need to create content full-time, period.
👉 A quarterly photoshoot is not gonna cut it anymore.
👉 Creative diversity is key to scaling both organic and paid efforts.

Don't hide behind your storefront:

Instead:

➝ Get involved in your community.
➝ Aligning your mission with your actions.
➝ Go above and beyond for your customers.

It's the difference between being seen as "just another brand" and "a valuable member of my community".

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If you're looking for a growth partner that helps you make 2025 your best year yet, let's chat.

Meta Ads Best Practices with Jon Loomer

Do Meta advertisers need to "micromanage" the algorithm?

Some people say we do:

→ Multiple campaigns and ad sets
→ Constant optimizations
→ Original audiences

Others say we don't:

→ Simplified account structure
→ Broad targeting
→ Let it run

But Jon Loomer, who has been in the Meta Ads space since 2011...

❌ He doesn't have conspiracy theories.
✅ He creates experiments and shows how things ACTUALLY work.

Want to keep doing things "the old way"? Then I can't help you.

But, if you want to learn from those results and operate with 2025 strategies, then listen to this episode of The DTC Insider podcast.

Check it out 👇

We discussed:

👉 The evolution of Meta advertising in 2024 and its implications for brands.
👉 How audience segments offer enhanced targeting transparency.
👉 Aligning messaging with the audience's stage in the buying journey.
👉 The need for media buyers to expand their expertise beyond just campaign construction.
👉 Choosing attribution settings based on the type of event being optimized.
👉 Using cost caps strategically to avoid limiting the algorithm’s effectiveness.
👉 Integrating testing into live campaigns for continuous improvement.
👉 The role of randomness in determining ad performance outcomes.
👉 Simplifying campaign structures to achieve better results.
👉 The importance of understanding algorithm behavior for successful advertising.

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 Unlocking New Revenue Streams in 2025 with Neal Goyal
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah
💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

Also Happening in the DTC space

📰 What is TikTok's fate? Here's what we know
📰 Here are the cases for and against AI agents
📰 Instagram Shares Key Areas of Focus in 2025

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