3 Things Your Brand Should Focus On in 2025

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Welcome to this issue of The DTC Insider newsletter. ๐Ÿ‘‹

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:

๐Ÿ’  TikTok Launches Updated Video Editor App
๐Ÿ’  3 Things Your Brand Should Focus On in 2025
๐Ÿ’  2025 Meta Ads Best Practices with Jon Loomer

TikTok Launches Updated Video Editor App

TikTok just leveled up its Video Editor.

You're looking at AI avatars, not real people. ๏ปฟ๐Ÿคฏ๏ปฟ

Whatโ€™s new? Tons of features to streamline editing and boost creativity.

๐ŸŽญ Digital Avatars
๐ŸŒ One-Click Translations
๐ŸŽต AI-Generated Soundtracks
๐ŸŽ™๏ธ Auto-Captions & Voiceovers
๐ŸŽฌ๏ปฟ Trending templates for faster clip creation

TikTokโ€™s Video Editor is powered by generative AI and trained on the appโ€™s best-performing ads.

But the real game changer? The avatars.

TikTok now offers 388 stock avatars. Each one speaks over 30 languages (๏ปฟ๐Ÿคฏ๏ปฟ) and represents diverse backgrounds.

Whether you like this or not, avatars are already a hit in China, even hosting 24/7 live streams!

Not ready for them?
No worries. You can still use AI dubbing to localize content.

Whether youโ€™re a small business or a big brand, this tool simplifies content creation.

And outside the US, TikTok is still a growth powerhouse.

Would you test it out?

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

Want to Make 2025 Your Brandโ€™s Best Year Yet?

In 2024, we audited over 120 brands, and we found that many of them have been stuck in a revenue plateau for 2, and even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 2 spots left for brands that want to unlock the next level of growth.

Will you be one of them?

3 Things Your Brand Should Focus On in 2025

The other day, a brand asked me which top 3 things they should do next to scale.

For context, they are a 7-figure brand with a small team. So they need to pick their battles wisely to make the most out of their resources.

Here's what I said ๐Ÿ‘‡

Create your own sales peaks:

Every business has its own seasonality.

However, nothing should keep you from identifying opportunities to create unique commercial actions, aside from the well-known ones.

It could be things like:

๐Ÿ‘‰ A sale
๐Ÿ‘‰ Product releases
๐Ÿ‘‰ Brand anniversary
๐Ÿ‘‰ Strategic partnerships
๐Ÿ‘‰ Early access to something
๐Ÿ‘‰ Limited-time product editions

If you haven't done this, I'd suggest you go back to your 2025 plan and think of these sales peaks of your own.

Plan strategically and communicate clearly to make the most out of it.

Commitment to content creation:

It's 2025, so I think we'll know about the importance of content creation.

However, many brands have not adapted.

I'll say it once again:

๐Ÿ‘‰ Brands need to create content full-time, period.
๐Ÿ‘‰ A quarterly photoshoot is not gonna cut it anymore.
๐Ÿ‘‰ Creative diversity is key to scaling both organic and paid efforts.

Don't hide behind your storefront:

Instead:

โž Get involved in your community.
โž Aligning your mission with your actions.
โž Go above and beyond for your customers.

It's the difference between being seen as "just another brand" and "a valuable member of my community".

--

If you're looking for a growth partner that helps you make 2025 your best year yet, let's chat.

Meta Ads Best Practices with Jon Loomer

Do Meta advertisers need to "micromanage" the algorithm?

Some people say we do:

โ†’ Multiple campaigns and ad sets
โ†’ Constant optimizations
โ†’ Original audiences

Others say we don't:

โ†’ Simplified account structure
โ†’ Broad targeting
โ†’ Let it run

But Jon Loomer, who has been in the Meta Ads space since 2011...

โŒ He doesn't have conspiracy theories.
โœ… He creates experiments and shows how things ACTUALLY work.

Want to keep doing things "the old way"? Then I can't help you.

But, if you want to learn from those results and operate with 2025 strategies, then listen to this episode of The DTC Insider podcast.

Check it out ๐Ÿ‘‡

We discussed:

๐Ÿ‘‰ The evolution of Meta advertising in 2024 and its implications for brands.
๐Ÿ‘‰ How audience segments offer enhanced targeting transparency.
๐Ÿ‘‰ Aligning messaging with the audience's stage in the buying journey.
๐Ÿ‘‰ The need for media buyers to expand their expertise beyond just campaign construction.
๐Ÿ‘‰ Choosing attribution settings based on the type of event being optimized.
๐Ÿ‘‰ Using cost caps strategically to avoid limiting the algorithmโ€™s effectiveness.
๐Ÿ‘‰ Integrating testing into live campaigns for continuous improvement.
๐Ÿ‘‰ The role of randomness in determining ad performance outcomes.
๐Ÿ‘‰ Simplifying campaign structures to achieve better results.
๐Ÿ‘‰ The importance of understanding algorithm behavior for successful advertising.

Tune in:

๐Ÿ“บ YouTube
๐ŸŽง Apple
๐ŸŽ™๏ธ Spotify
๐ŸŒ Website

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