600% Growth YoY After Pivoting From Wholesale to DTC

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The DTC Insider
July 03, 2024

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Topics we’ll cover today:

💠 Meta Will Enable Influencers To Create AI Versions of Themselves

💠 The WRITE Way to Increase Your Conversion Rates

💠 600% Growth YoY After Pivoting From Wholesale to DTC

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Meta Will Enable Influencers To Create AI Versions of Themselves

Last week, Meta launched the first stage of its “AI Studio” platform.

This will enable creators on Instagram to build AI versions of themselves that can interact with their community via DM. 😱

Credit: Social Media Today

(If I hate looking in the mirror, I can't imagine chatting with my AI-self 😅)

These AI bots - currently in beta - will be able to answer questions in the style of that account.

This means that creators will be able to train their bots on different aspects of their social media presence, and through this, that should enable them to generate more life-like replicas of themselves.

That being said, it will be clear that you're chatting with a bot, and not with a human.

However, I can't still understand WHY they are doing this.

After all, why would people want to interact with their AI?

Isn't the point of social media to engage with other real people?

I guess they must have something in mind they haven't disclosed yet.

Otherwise, this just doesn't make sense to me.

What do you think of this?

The WRITE Way to Increase Your Conversion Rates

By Peter Gardner at Blend Commerce.

What's the WRITE Way to Increase Your Conversion Rate (CR)?

You've got your brand, web design, products, and Ads, all dialled in. But your CR is still lower than Ricky Gervais' sensitivity levels at the Golden Globes. It feels like you're throwing money into a black hole.

Each visitor who leaves without making a purchase represents a missed opportunity. A potential customer lost to a competitor. The cycle of high bounce rates and low conversions can be a never-ending battle.

The problem is, that most eCommerce businesses then resort to spending thousands on brand overhauls, website redesigns, or expensive product photo shoots. 

But the root cause of the issue is poor on-site messaging. The words on your website can make or break your eCommerce business.

The power of persuasive copy is an underutilised tactic to boost your CR. You need to get your product messaging right, you need to build authority, and you need to ease your customer's anxiety.

It’s all about having the WRITE messaging. Here’s how to make it happen:

Get Your Product Messaging Right

  • Speak Their Language: Use words and phrases your audience uses. Make it relatable and easy to understand.

  • Address Pain Points: Clearly outline the problems your product solves. Show empathy and understanding of their struggles.

  • Highlight Benefits: Focus on how your product improves their lives. Benefits are more compelling than features.

Build Authority

  • Showcase Testimonials and Reviews: Display positive feedback from satisfied customers. Real-life success stories build trust.

  • Highlight Expertise: Share your knowledge and experience in the industry. Position yourself as an expert who knows what they’re talking about.

  • Use Clear and Confident Language: Avoid vague terms and uncertainty. Be clear, direct, and confident in your messaging.

Ease Customer Anxiety

  • Offer Guarantees and Warranties: Provide assurances like money-back guarantees or product warranties.

  • Simplify the Buying Process: Make it easy for customers to find information, make decisions, and complete their purchases.

  • Address Common Objections: Preemptively answer questions and concerns customers might have.

Craft Effective Calls to Action (CTAs)

  • Clear and Direct: Use straightforward language that tells visitors exactly what to do.

  • Action-Oriented: Start with strong verbs that encourage immediate action.

  • Visually Standout: While the colour isn't the main focus, ensure your CTA is noticeable and easy to find.

Ready to see these strategies in action? We’ve got just the resource for you. Our comprehensive eCom Copy Guide is packed with tips and tricks to elevate your onsite messaging and boost your conversions.

Don’t let poor copy hold your business back any longer. Embrace the power of words and watch your conversion rates climb.

Happy converting!

600% Growth YoY After Pivoting From Wholesale to DTC

Here's the main reason why this brand grew 600% YoY.

(And I've seen this pattern among successful brands)

Is it the ultimate Facebook ads hack? ❌

Is it on-brand, clean, social content? ❌

It's exactly what Megan Klein, founder of Little Saints, mentions in this episode of The DTC Insider podcast.

Tune in!

We discussed:

👉 Shift from Wholesale to DTC in 2023: Reasons and Impact
👉 Advice for Entrepreneurs Pivoting from Wholesale to DTC
👉 Achieving 600% Year-over-Year Growth: Key Factors
👉 Content Creation Strategy and Effective Channels
👉 Navigating Challenges with Meta Ads and Mitigation Strategies
👉 Focusing on Product Donations over Events and Sponsorships
👉 Biggest Lessons Learned on the Journey with Little Saints
👉 Future Plans for Little Saints

🎧 Tune in to our latest episode: https://thedtcinsider.com/c/podcast

Have you heard these top-listened episodes?

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

NEW!  Also Happening in the DTC space:

Work for a DTC Brand?

Do you own or work for a DTC brand and are feeling a bit stuck in your brand's growth journey?

You’re not alone. It’s 2024 and brands need something different to keep growing.

At BSR Digital, we understand that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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