Biden Signs Bill That Could Ban TikTok

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Welcome to this issue of The DTC Insider newsletter. ๐Ÿ‘‹

We'll deliver the latest growth marketing news and trends in the DTC space straight to your inbox.

Topics weโ€™ll cover today:

๐Ÿ’  Biden Signs Bill That Could Ban TikTok

๐Ÿ’  Google Announces New Video Ad Targeting Options

๐Ÿ’  Most Brands Are Overlooking This Growth Lever

Biden Signs Bill That Could Ban TikTok

The countdown has started. ๏ปฟโณ๏ปฟ

In about 9 months, TikTok's parent company, ByteDance, must be sold.

Otherwise, it'll face a national ban.

President Biden announced Wednesday he has signed legislation to ban or force a sale of TikTok.

You would assume that - within this time - the parties involved would be able to reach an agreement to keep the platform running.

However, the Chinese government has recently vowed to oppose the forced sell-off.

As it would rather see it banned than bow to what it sees as an overreach.

So maybe, political wrangling could see TikTok actually banned for good.

What do you think will happen?

Will TikTok be sold or banned?

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Google Announces New Video Ad Targeting Options

If you currently see ads while scrolling through social media...

While watching videos on YouTube...

And reading the newspaper...

Why not while you're watching a TV Show on Netflix and some other streaming platforms?

It's a great opportunity for brands.

It's not so great for users ๏ปฟ๐Ÿ˜…๏ปฟ

Google has announced that itโ€™s expanding its relationships with streaming providers, including Disney, Paramount, NBCUniversal, and Warner Bros.

Which will provide more placement options for your campaigns.

Googleโ€™s also adding โ€œInstant Dealsโ€, which will enable marketers to establish customized deals with top publishers from within the Display & Video 360 interface.

According to the company:

"This buying method is already available today for high-impact reservation YouTube placements like YouTube Select and Masthead. And soon, agencies will be able to access those same placements with non-guaranteed deals for even greater budget flexibility. Plus, instant deals are expanding beyond YouTube to major publishers like Disney."

What do you think?

Most Brands Are Overlooking This Growth Lever

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.

It's not related to paid ads...

Or to any other fad growth tactic...

Want to know what it's about? Listen to the episode.

We discussed:

๐Ÿ‘‰ The one lever that's widely overlooked by DTC brands
๐Ÿ‘‰ The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands
๐Ÿ‘‰ Tactic-oriented vs Business-oriented growth marketing agencies

๐ŸŽง Tune in to our latest episode:

Want to check out more podcast episodes?

Here are some of the top-listened episodes:

๏ปฟ๐Ÿ’Ž๏ปฟ How Frost Buddy Went From $0 to $30M in Under 3 Years with Brock Mammoser

๏ปฟ๐Ÿ’Ž๏ปฟ Give Up Your Stuff, Not Your Dream with Jules Weldon and Stacey Pierce

Work for a DTC Brand?

Do you own or work for a DTC brand and are feeling a bit stuck in your brand's growth journey?

At BSR Digital, we've been in the trenches with DTC brands since 2013, helping them break through barriers and soar to new heights.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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