Biden Signs Bill That Could Ban TikTok

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Welcome to this issue of The DTC Insider newsletter. 👋

We'll deliver the latest growth marketing news and trends in the DTC space straight to your inbox.

Topics we’ll cover today:

💠 Biden Signs Bill That Could Ban TikTok

💠 Google Announces New Video Ad Targeting Options

💠 Most Brands Are Overlooking This Growth Lever

Biden Signs Bill That Could Ban TikTok

The countdown has started. ⏳

In about 9 months, TikTok's parent company, ByteDance, must be sold.

Otherwise, it'll face a national ban.

President Biden announced Wednesday he has signed legislation to ban or force a sale of TikTok.

You would assume that - within this time - the parties involved would be able to reach an agreement to keep the platform running.

However, the Chinese government has recently vowed to oppose the forced sell-off.

As it would rather see it banned than bow to what it sees as an overreach.

So maybe, political wrangling could see TikTok actually banned for good.

What do you think will happen?

Google Announces New Video Ad Targeting Options

If you currently see ads while scrolling through social media...

While watching videos on YouTube...

And reading the newspaper...

Why not while you're watching a TV Show on Netflix and some other streaming platforms?

It's a great opportunity for brands.

It's not so great for users 😅

Google has announced that it’s expanding its relationships with streaming providers, including Disney, Paramount, NBCUniversal, and Warner Bros.

Which will provide more placement options for your campaigns.

Google’s also adding “Instant Deals”, which will enable marketers to establish customized deals with top publishers from within the Display & Video 360 interface.

According to the company:

"This buying method is already available today for high-impact reservation YouTube placements like YouTube Select and Masthead. And soon, agencies will be able to access those same placements with non-guaranteed deals for even greater budget flexibility. Plus, instant deals are expanding beyond YouTube to major publishers like Disney."

What do you think?

Most Brands Are Overlooking This Growth Lever

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.

It's not related to paid ads...

Or to any other fad growth tactic...

Want to know what it's about? Listen to the episode.

We discussed:

👉 The one lever that's widely overlooked by DTC brands
👉 The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands
👉 Tactic-oriented vs Business-oriented growth marketing agencies

🎧 Tune in to our latest episode: https://thedtcinsider.com/c/podcast

Want to check out more podcast episodes?

Here are some of the top-listened episodes:

💎 How Frost Buddy Went From $0 to $30M in Under 3 Years with Brock Mammoser

💎 Jon Loomer’s Take on the Evolution of Paid Ads and The Importance of Short-form Video with Jon Loomer

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Give Up Your Stuff, Not Your Dream with Jules Weldon and Stacey Pierce

💎 LinkedIn's "Top E-Commerce Voice" Reveals The #1 Struggle for DTC Brands with Neal Goyal

Work for a DTC Brand?

Do you own or work for a DTC brand and are feeling a bit stuck in your brand's growth journey?

At BSR Digital, we've been in the trenches with DTC brands since 2013, helping them break through barriers and soar to new heights.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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