Calculate the Real ROI From Your Q4 Sales

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Welcome to The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Before getting started, I wanted to thank every brand that applied to be a part of our Free 60-Day TikTok Growth program. We’ve already chosen the 5 brands that will work with us to grow that channel. I’ll keep you all posted on how this goes.

Topics we’ll cover today:

💠 Google Completely Rebuilt Its Shopping Experience
💠 Calculate the Real ROI From Your Q4 Sales
💠 Mastering Influencer Campaigns for DTC Growth

Want To Crush It This Q4?

For those brands thinking, "I'm not sure about changing my agency right now" — I totally understand. It’s a big decision.

But here’s the truth: after auditing 20 brands recently, we found that many have been stuck in a revenue plateau for 2, even 3 years. 😕 

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

It’s not too late!

At BSR Digital, we have just 2 spots left for brands that want to make a big impact this Q4.

Will one of them be yours?

Let’s chat.

Google Completely Rebuilt Its Shopping Experience

Today, Google started rolling out a new, AI-powered version of Google Shopping in the US.

And it's packed with features designed to personalize your shopping experience.

Here’s what you need to know:

🔎 AI-enhanced searches: get AI-generated summaries and top recommendations when searching for products, like "Men’s winter jacket for Seattle."

👚 Dynamic filters & virtual try-ons: filter products by size, availability, and more. Plus, try on clothes virtually with AI and AR tools.

🏠 Personalized home feed: your homepage will now feature a product feed and videos tailored to your preferences and past behavior.

🏷️ Deals page: find the best prices with a new, personalized deals page.

Just a heads up: the AI-generated summaries are still “experimental” and may not be fully accurate. Google is gathering feedback to keep improving.

What do you think?

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Follow me on LinkedIn for more growth marketing updates.

IN PARTNERSHIP WITH CHARGEFLOW

Your BFCM marketing strategy is set, but what about your revenue recovery strategy?

According to Mastercard, eCommerce fraud spiked by 35% during last year's BFCM period.

Chargeflow, the leading Chargeback management platform eCommerce, trusted by thousands of brands, is offering $10,000 in free managed Chargebacks until the end of the year.

Whether you've just heard about Chargeflow or you're already familiar with it, now's the best time to onboard it If you like the service, you can keep using it. You'll only pay for chargebacks they successfully recover for you.

If you don't find it useful, you can easily uninstall it with just one click. There's no risk in trying it out.

Calculate the Real ROI From Your Q4 Sales

Advertisers want to make the most out of this holiday season.

Yet many of them don't know whether they are "winning" or not.

So, what can they do about it? 🤔

It's always a good practice to analyze how customers behave after BFCM in previous years.

What's the best way to do that on Shopify?

The Customer Cohort Analysis.

What is it about?

It's a chart that shows how your customers have behaved over time since their first order.

You can see:

💰 How much they spent on previous holiday seasons and in the following months
📈 Customer retention rate over time
👨‍👨‍👦 Number of customers over time
💲 Net and gross sales
💴 AOV

How does this help you make better decisions?

Well, with the above-mentioned information, you can:

🔮 Predict how your customers will behave in this BFCM if you offer similar deals
🎯 You can filter the data by channel and product name, among other options
📈 Brainstorm ideas to improve last year's performance (ie. increase AOV by offering higher-ticket deals or decrease the time between purchases)

Understanding these metrics will help you make better decisions.

Such as spending a certain % of your estimated revenue.

Working on decreasing the time between purchases.

And many more.

Btw, there are many insights Shopify doesn't give brands that could unlock the next level of growth for many of them.

If you're interested in learning more about them, check out this mini-guide we've put together.

TL;DR:

👉 Look at Shopify's Customer Cohort Analysis report
👉 Check how your customers have behaved since the last BFCM
👉 Identify winning strategies & goals for this BFCM

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Nowadays, having a "paid ads agency" is not enough. Brands need a growth partner that helps them with things like the ones mentioned in this section and more.

At BSR Digital, we have only 2 spots left for brands that want to crush it this holiday season. Will that be you? Let's talk.

Mastering Influencer Campaigns for DTC Growth

Creators, influencers, affiliates.

That's a powerful lever for brands nowadays.

Some would dare to say it's more effective than branded content.

Want to know how to find, vet, and build a solid relationship with them?

Then listen to this episode of The DTC Insider podcast, in which we discussed that and much more with William Gasner at Stack Influence.

We discussed:

👉 Getting Started: Influencer marketing for new brands
👉 Most common deal structures between brands and influencers
👉 Celebrities vs. micro-influencers: Which is right for your brand?
👉 Biggest challenges in using micro-influencers and how to overcome them
👉 Leveraging influencer marketing for success on Amazon, Walmart, and Target
👉 Choosing between smaller and bigger influencers: Key factors to consider
👉 Scaling influencer campaigns: Effective ways to grow and adapt strategies
👉 Why big brands use micro-influencer platforms like Stack Influence
👉 The future of micro-influencers in DTC marketing

Tune in:

🌐 Website
📹 YouTube
🎧 Apple Podcasts
🎵 Spotify

More episodes our listeners love:

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

📰 YouTube Shares Insight into What Viewers Are Seeking from Content
📰 Meta's Advertising Week 2024: Everything You Need To Know
📰 3 Natural Food Marketing Trends That Can Go Away Right Now

Work for a DTC Brand?

Can’t scale your ad campaigns without seeing a dip in performance?

At BSR Digital, we have over 10 years of experience doing that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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