Does Your Brand Have A Unique Personality?

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Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:
💠 Does Your Brand Have A Unique Personality?
💠 The Power of Founder-Led Content
💠 From Local Boutique to Thriving Brand

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Does Your Brand Have A Unique Personality?

What's the power of having a unique personality?

Let me show you with a quick exercise:

What would an Apple hotel look like? I bet you can see it clearly.

Now, imagine this: what would your brand's hotel look like?

Can you and your team imagine that too?

Many companies offer products that are also available from other brands.

And one of the ways to stand out is by having a unique personality.

Take this example:

Most men's underwear brands use models to showcase their products and content on social media.

Not this one. The four founders are the face of the brand.

In fact, they first tested models, and this works best.

Why?

People feel a deeper connection when the brand is "more human".

Plus, they are fun and create funny content on social media, that makes people engaged.

Here's another one. Below, you'll find the founder of Little Saints, a mushroom-based cocktails brand.

As you can see, she's dressed as Damiana, one of the ingredients of their cocktails.

Below there's the hero banner of Dapper Boi:

It's a video in which you'll see their team dancing!

You can quickly understand their vibe.

If your brand doesn't have a unique personality, or you're not making it public to your customers and followers, I'd recommend you start now.

--
Follow me on LinkedIn for more growth marketing content in the e-commerce space.

Want to Make 2025 Your Brand’s Best Year Yet?

In 2024, we audited over 120 brands, and we found that many of them have been stuck in a revenue plateau for 2, and even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 1 spot left for brands that want to unlock the next level of growth.

Will you be one of them?

The Power of Founder-Led Content

Founder-led content allows brands to break through the noise.

(And I'm talking about 6, 7, 8, and even 9-figure brands.)

Why do you think these founders spend time:

➝ Writing on LinkedIn...

➝ Recording TikToks/Reels...

➝ And YouTube videos?

It's because of how important it is to create that genuine content these days.

Some of them even get their team involved.

If you're a founder and are not already sold on this...

Let me ask you 2 questions:

1️⃣ Do you think your products will benefit your customers?

(I hope the answer is yes 😅)

2️⃣ Then, why not scream it out loud, and tell everyone about it?

If you're not doing it already, I hope this is a good reminder to start.

PS: in the pic, there are no influencers. It's brand founders and their team.

PS 2: a 𝘄𝗼𝗺𝗮𝗻 founder has a business in the 𝗺𝗲𝗻's skincare space. Guess what? She creates content for the brand even though she's not a part of the target audience.

—
If you’re looking for a growth partner that helps you make 2025 your best year yet, let's chat.

From Local Boutique to Thriving Brand

This one thing changed EVERYTHING for this brand.

Even though everyone told her NOT to do it.

There’s a moment when every founder has to choose:

⤷ Listen to your friends

⤷ Or listen to your customers

If you choose the latter, they'll tell you exactly what they want.

That’s what happened to Stephani Clymer, founder of Shop Common Thread.

⤷ She had one vision for her brand.

⤷ But her customers wanted something else.

The results?

A complete rebrand.

And a business that took off. 🚀

Tune in to this episode of The DTC Insider podcast. 👇

We discussed:

👉 The journey of building a brand through fashion and connection.
👉 Resilience and adaptability in navigating economic downturns.
👉 The role of rebranding in business evolution and growth.
👉 Leveraging customer feedback to drive innovation and transformation.
👉 Building strong relationships with customers for long-term success.
👉 The impact of brand identity on recognition and market positioning.
👉 Embracing change as a key to business sustainability.
👉 Humanizing e-commerce to enhance customer loyalty.
👉 The growing importance of social commerce in retail.
👉 Personal touches, like handwritten notes, that strengthen customer relationships.

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 Unlocking New Revenue Streams in 2025 with Neal Goyal
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

Also Happening in the DTC space

📰 Trump Moves to Impose Reciprocal Tariffs as Soon as April
📰 Google Ads releases Performance Max usefulness indicator
📰 BuzzFeed to launch new social media platform called BF Island

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