Don't Make This Mistake During BFCM

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We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we’ll cover today:

💠 TikTok Launched Its Own Advantage+ Campaign
💠 Don't Make This Mistake During BFCM
💠 Building and Selling a Multi-Eight Figure Brand

Not Selling on TikTok Shop?

Last week we announced this crazy offer and got a bunch of applicants, so I thought of putting it here too in case you didn’t see it.

We’re offering a Free 60-Day TikTok Shop Growth Program to only 5 lucky e-commerce brands.

The catch?

I’ll be transparent, as always.

While we have over 10 years of experience with paid ads and email marketing, TikTok Shop is relatively new, and we’re going all in. We're looking for more success stories for our agency, which is why this is a once-in-a-lifetime offer.

To apply, click on the button below.

We’ll review applications and select the 5 brands that are the best fit within the next week or so.

Don’t wait – with the holiday season approaching, spots will fill fast.

TikTok Launched Its Own Advantage+ Campaign

Are you familiar with Meta's Advantage+ ad campaign?

Well, now TikTok launched its own, and it's called Smart+.

This campaign type automates the performance advertising process across targeting, bidding, and creative to deliver the right ad to the right person to offer the best performance.

Advertisers simply input their assets, budget, and targeting goals and Smart+ automatically creates or selects the best creative asset - utilizing TikTok Symphony, chooses the right audience, and puts the best ad in front of the right customer at the right time.

It's available for 3 campaign types:

➝ Smart+ Web Campaigns: Drives traffic and lower funnel actions, including sales, on advertisers websites.

➝ Smart+ Catalog Ads: Drives lower funnel outcomes by automatically delivering relevant product recommendations to people based on their interests, intent and actions.

➝ Smart+ App Campaigns: Leverages the power of discovery on TikTok to drive app installs and conversions.

➝ Smart+ Lead Generation Campaigns: Turns leaned-in audiences into high-value customers utilizing our next gen, lead gen solutions

We've actually tested this campaign type earlier this year (so I'm not sure why TikTok says it's new) and results weren't that great.

That being said, it might have improved now, so we'll give it another chance.

Would you test it out?

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PS: Want to scale your TikTok Ads? Schedule a discovery call to explore how we can help.

IN PARTNERSHIP WITH CHARGEFLOW

Your BFCM marketing strategy is set, but what about your revenue recovery strategy?

According to Mastercard, eCommerce fraud spiked by 35% during last year's BFCM period.

Chargeflow, the leading Chargeback management platform eCommerce, trusted by thousands of brands, is offering $10,000 in free managed Chargebacks until the end of the year.

Whether you've just heard about Chargeflow or you're already familiar with it, now's the best time to onboard it If you like the service, you can keep using it. You'll only pay for chargebacks they successfully recover for you.

If you don't find it useful, you can easily uninstall it with just one click. There's no risk in trying it out.

Don't Make This Mistake During BFCM

I've seen many brands do this during BFCM, and I think it's a huge mistake. 🤦‍♂️

Don't forget about your existing customers during this BFCM.

They've been loyal to you, be loyal to them.

Show them you care with things like:

⏰ Early Access: Give your loyal customers a head start before the rush. It’s a simple gesture that goes a long way.

🔥 Exclusive Deals: Offer special discounts or bundles that are only available to them. Make it clear that these perks are a reward for their loyalty.

🎁 Personalized Rewards: Whether it’s a gift with purchase or a tailored discount based on their past behavior, show them you know and value them personally.

Make them feel valued, and they'll keep them coming back for more.

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IN PARTNERSHIP WITH STACK INFLUENCE

Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

🤑 Pay influencers only with products (stop negotiating fees)

🚀 Increase external traffic Amazon sales (get to top page rankings)

📸 Get full rights image/video UGC (build your brand with authentic content)

🤖 100% automated management (don’t lift a finger to get influencer collabs at scale)

Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top-selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us!

Building and Selling a Multi-Eight Figure Brand

This guy has built and sold a multi-8-figure supplement brand.

If you own or work for a brand, this one is a must-listen.

In this episode of The DTC Insider podcast, I had the pleasure of having Nik Hall, currently the founder of REViVE Marketing Partners.

We discussed:

👉 What are agencies missing that brands need?
👉 Figuring out Facebook Ads: How cracking the code scaled Vitafive
👉 Amazon launch strategy: Key tactics for success on a competitive platform
👉 Expanding into 7,000 retail doors: Challenges and wins in retail growth
👉 Scaling & Selling: Key factors for maintaining profitability and managing growth
👉 Handling rising acquisition costs and staying profitable
👉 Leveraging email marketing for acquisition and its results
👉 Personalization in email and SMS for retention
👉 Scaling Vitafive on Amazon: Identifying trends and key strategies
👉 The importance of customer support in driving retention
👉 Advice for entrepreneurs today: Building a brand in the current environment

More episodes our listeners love:

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

📰 Meta Shares Reels Ad Tips Ahead of Holiday Push
📰 The Best Strategies for Evolving Your Branding
📰 Unlock Video Performance with GenAI and Creator Marketing

Work for a DTC Brand?

Can’t scale your ad campaigns without seeing a dip in performance?

At BSR Digital, we have over 10 years of experience doing that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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