How To Capture More Email Addresses Before Black Friday

Welcome to this issue of The DTC Insider newsletter. 👋 🎃

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

💠 Meta Introduced Ad-Free Subscriptions

💠 You May Not Need to Work on New Ads For Black Friday

💠 How To Capture More Email Addresses For Black Friday

Meta Introduced Ad-Free Subscriptions

Meta's ad-free subscription is no longer a rumor 😱 

As of November, this will be available in the European Union.

Is this bad for advertisers? I don't think so.

Why?

Based on my understanding of this, there will be 2 types of users on the platform:

1. "Free" users (most of them, hopefully): advertising for them goes back to the way it was in the region.

2. Those who pay to avoid ads: you won't be able to reach them, but, do you think people willing to pay to avoid ads are those who typically engage with ads and convert?

What's your take?

You May Not Need to Work on New Ads For Black Friday

Now is not the time to get creative.

Q4 is busy, and if you spent the entire year testing great ad creatives...

...why not use them in your Black Friday/Cyber Monday ads?

Another good idea is to check what worked well last year for BFCM and use it.

Keep in mind to use only those ads with enough proof.

Look for those ads that spent a high amount and generated enough conversions at your target ROAS.

Thoughts?

How To Capture More Email Addresses For Black Friday

Black Friday is only a few weeks away!

And I'm sure something every DTC brand is interested in is capturing more email addresses.

Are you too? Then this episode is for you!

In this episode of The DTC Insider podcast, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com.

We discussed:

👉 What is Retention.com?

👉 How Does It Work?

👉 The iOS 14 Impact on E-commerce Email Marketing

👉 Navigating iOS 17 Updates with Retention.com

👉 Klaviyo's Tracking Evolution and Its Significance

👉 Benefits for Shopify Merchants

👉 Preparing for Black Friday in Email Marketing

👉 Timing Black Friday Email Campaigns

🎧 Tune in to our latest episode: https://thedtcinsider.com/

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