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How To Capture More Email Addresses Before Black Friday

Your weekly dose of best practices for building a successful DTC brand.

Welcome to this issue of The DTC Insider newsletter. ๐Ÿ‘‹ ๏ปฟ๐ŸŽƒ๏ปฟ

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

๐Ÿ’  Meta Introduced Ad-Free Subscriptions

๐Ÿ’  You May Not Need to Work on New Ads For Black Friday

๐Ÿ’  How To Capture More Email Addresses For Black Friday

Meta Introduced Ad-Free Subscriptions

Meta's ad-free subscription is no longer a rumor ๐Ÿ˜ฑย 

As of November, this will be available in the European Union.

Is this bad for advertisers? I don't think so.

Why?

Based on my understanding of this, there will be 2 types of users on the platform:

1. "Free" users (most of them, hopefully): advertising for them goes back to the way it was in the region.

2. Those who pay to avoid ads: you won't be able to reach them, but, do you think people willing to pay to avoid ads are those who typically engage with ads and convert?

What's your take?

You May Not Need to Work on New Ads For Black Friday

Now is not the time to get creative.

Q4 is busy, and if you spent the entire year testing great ad creatives...

...why not use them in your Black Friday/Cyber Monday ads?

Another good idea is to check what worked well last year for BFCM and use it.

Keep in mind to use only those ads with enough proof.

Look for those ads that spent a high amount and generated enough conversions at your target ROAS.

Thoughts?

How To Capture More Email Addresses For Black Friday

Black Friday is only a few weeks away!๏ปฟ

And I'm sure something every DTC brand is interested in is capturing more email addresses.

Are you too? Then this episode is for you!

In this episode ofย The DTC Insiderย podcast, we dive into the world of e-commerce email marketing with Adam Robinson, the founder of Retention.com.

We discussed:

๐Ÿ‘‰ What is Retention.com?

๐Ÿ‘‰ How Does It Work?

๐Ÿ‘‰ The iOS 14 Impact on E-commerce Email Marketing

๐Ÿ‘‰ Navigating iOS 17 Updates with Retention.com

๐Ÿ‘‰ Klaviyo's Tracking Evolution and Its Significance

๐Ÿ‘‰ Benefits for Shopify Merchants

๐Ÿ‘‰ Preparing for Black Friday in Email Marketing

๐Ÿ‘‰ Timing Black Friday Email Campaigns

๐ŸŽง Tune in to our latest episode: https://thedtcinsider.com/

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