The DTC Insider - Weekly Newsletter - 06/09 - Issue #22

Welcome to this issue of The DTC Insider newsletter. 👋

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

💠 Offer "Buy with Prime" Directly Within Your Shopify Checkout

💠 3 Actionable Tips to Grow Your Brand to the Next Level?

💠 This DTC Brand Reopened and Prospered After Learning from Past Mistakes

Offer "Buy with Prime" Directly Within Your Shopify Checkout

This is BIG! 🙌

Soon, Shopify merchants will be able to offer "Buy with Prime" within their checkout.

This means people buy with Amazon from your store, and you get to keep the customer data.

Win-win.

How will it work?

Amazon will be releasing an app in Shopify’s app ecosystem.

This will give US-based merchants who use Amazon’s fulfillment network the option to add Buy with Prime into their Shopify Checkout processed by Shopify Payments.

Will keep you updated when this is released.

If Only DTC Brands Focused On This

Q4 is around the corner, and many brands are working on their BFCM strategy (hopefully!)

Based on what we’ve seen so far this year, it seems like most brands are in a race to decrease costs.

And that's totally understandable. But it's not where the main focus should be.

I'm sure you can decrease some costs, BUT:

• There's a limit to how many you can really reduce.

• It may affect your business if you reduce/cut necessary services.

What if, instead, brands focused more on strategies to increase revenue & profits?

It's almost guaranteed that they'd be way more successful if they focused on this.

Some things they can do to make this happen:

Pre-cart AOV boosters:

• Incentivize larger orders: for example, select by default more quantity of a product (when applies…ie. “2 packs”), or offer a discount for buying more.

• Bundles: mix and match. Choose 3 products or more and get a discount. The more products, the higher the discount.

• Free Shipping thresholds: don’t base this on AOV. Set the threshold a few dollars over the biggest cluster of customers’ AOV + the cost of shipping. Be careful with this one, as it could backfire.

• Gamified cart: ie. "You're $1 away from a free bottle of wine".

• Discount ladders: the more you purchase, the more you save.

Up-sells: 

• MORE of what they bought

• High-affinity products

• Leads: offering a complementary service/product in the industry (ie. promoting pet insurance if you sell products for pets, and getting paid by each email sent to them)

• Thank-you page offers.

Email flows:

• Post-purchase: one-time deals, high-affinity products, education on what they bought.

• Customer win-back: reduce the time between purchases and increase the LTV.

• Replenishment flow: automatically identify opportunities for up-selling your customers.

• Loyalty: remind them to redeem points, or to refer a friend in exchange for a benefit.

We could keep going...

But as you see, there are no excuses to be working on increasing your revenue & profits with these strategies and more.

Credit: Ryan McKenzie. In case you haven't done it, go watch his YouTube video on this.

How Frost Buddy Went From $0 to $30M in Under 3 Years

From $0 to $30m in under 3 years? 🤯

If you're in the DTC space and don't know about Frost Buddy...

...you're missing out on learning from one of the fastest-growing brands in the drinkware space.

Brock Mammoser is the founder of Frost Buddy, one of the fastest-growing drinkware brands in the world right now.

He and his brother went from $0-$30M in under 3 years through digital marketing with Meta, Google, and TikTok, among other channels.

They are the most disruptive brand in our space right now and it's just a couple of brothers that take crazy chances.

In this episode of The DTC Insider podcast, we discussed:

👉 Introducing Frost Buddy's Vision

👉 Cracking the Code to $30M Success

👉 Mastering Acquisition and Retention Strategies

👉 Decoding Multichannel Tracking

👉 Frost Buddy's Community Ecosystem

👉 The Viral Phenomenon on TikTok

👉 Crafting Effective Ad Creatives

👉 Shopify Apps That Enhance Business

👉 Essentials for DTC Success

🎧 Tune in to our latest episode: https://thedtcinsider.com/

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