The DTC Insider - Weekly Newsletter - 12/07 - Issue #14

Welcome to this issue of The DTC Insider newsletter. 👋

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

💠 WoW Conversion Metrics Change

💠 Unlock The Power Of AI-Driven Product Development

💠 Amazon Prime Day Is Here!

💠 How This Underwear Brand Took Customer Loyalty To The Next Level

WoW Conversion Metrics Change

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The extended weekend turned out to be advantageous for brands that offered 4th of July discounts, providing a modest uplift in their performance compared to the previous week during this prolonged economic downturn.

However, as you can imagine, it's important to note that these victories might come at a cost due to decreased profit margins.

Nonetheless, these discounts did yield improvements across various metrics, as highlighted in this week's report provided by Northbeam.

It's worth knowing, according to Northbeam, that most brands tend to decrease their ad spend during the 4th of July, as it has been considered the least favorable holiday for e-commerce.

This reduction in competition among advertisers significantly enhanced the performance of CPC, CPM, and CAC across multiple channels, resulting in a 10% decrease in CAC on Meta last week.

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Amazon Prime Day Is Here!

Amazon Prime Day 2023 has already started, and here are some interesting stats about it:

Total sales by year:

• 2022: $11.9 billion(+8.9% from 2021)

• 2021: $10.4 billion (+37% from 2020)

• 2020: $7.4 billion (+45% from 2019)

• 2019: $5.6 billion

In terms of total orders, Prime Day 2022 saw 150 million orders placed worldwide (+7% from 2021).

To be (a part of APS23) or not to be...

In 2022, brands that participated in Prime Day saw a 13% uplift in sales compared to non-participating brands.

Here are some other metrics that show the impact of Prime Day on brands:

• Brand awareness: Prime Day can help brands increase brand awareness among consumers. A study by Nielsen found that 70% of consumers who shopped on Prime Day said that they were more likely to buy from a brand that they had seen advertised on Prime Day.

• Customer acquisition: Prime Day can help brands to acquire new customers. A study by RetailMeNot found that 40% of consumers who shopped on Prime Day were new to the retailer.

• Repeat purchase: Prime Day can also help brands to drive repeat purchases. A study by Adobe found that 60% of consumers who shopped on Prime Day in 2021 made a repeat purchase from the same retailer in the following year.

How This Underwear Brand Took Customer Loyalty To The Next Level

Anthony Ciavirella is the Co-Founder at Manmade.

Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear.

From underwear, socks, t-shirts, and soap, their mission is to provide men with quality essentials men need, without the BS they don't.

In this episode of The DTC Insider podcast, we discussed:

👉 Handwritten Cards for Each Order with Customized Messages

👉 Regularly Connecting with and Nurturing VIP Customers

👉 Responding to Every Comment and Amplifying Customer Experiences

👉 Customer Acquisition and Retention: Strategies for Sustainable Growth

👉 Shifting Focus From ROAS to LTV - Measuring Long-Term Customer Value

👉 Celebrating Wins and Learning from Losses: Reflecting on Successes and Challenges

🎧 Tune in to our latest episode: https://thedtcinsider.com/

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