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  • The DTC Insider - Weekly Newsletter - 19/07 - Issue #15

The DTC Insider - Weekly Newsletter - 19/07 - Issue #15

This Single Mistake "Killed" This Brand's Performance

Welcome to this issue of The DTC Insider newsletter. πŸ‘‹

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

πŸ’  NEW! Add Shoppable Videos To Your Store

πŸ’  Unlock The Power Of AI-Driven Product Development

πŸ’  This Single Mistake "Killed" This Brand's Performance

πŸ’  How To Properly Forecast The Inventory You’ll Need For Your Business

NEW! Add Shoppable Videos To Your Store

Exciting news!

Tolstoy has just announced an official collaboration with Shopify, providing an effortless way for brands to integrate shoppable videos into their Shop store.

At absolutely no cost!

Getting started is a very simple, with a seamless and automatic setup.

And the best part is, you don't need to be an existing Tolstoy customer to take advantage of this opportunity.

Discover more and kick-start your journey here: https://www.gotolstoy.com/shop

Here's why Dov Kaufmann, Tolstoy's CEO, is convinced that this groundbreaking partnership will revolutionize brands:

πŸ’°ο»Ώ Boost sales through a fresh, cost-effective channel. Countless Tolstoy brands have already experienced significant increases in conversions & AOV by showcasing videos on their Shop stores.

πŸ“£ο»Ώ Reach tens of millions of Shop App users. Shop's discovery process heavily relies on visuals, and incorporating videos will undoubtedly drive a wave of new traffic to your store.


This Single Mistake "Killed" This Brand's Performance

This is a true story.

Earlier this year, a client of ours wanted to have more trending products.

So they started ordering new ones, BUT...

They didn't re-stock the best-selling ones, on purpose.

And here's what happened...

For a few months, things looked good on the surface.

But they weren't.

That's the problem when you mainly measure whether things are working or not by looking at the revenue and ROAS.

Time passed, and the new products weren't selling easily.

So what did they do?

"FLASH SALE!" - Their great idea.

Hey, I don't blame them. They were desperate at that point.

But now, it's officially a race to the bottom:

πŸ‘‰ They need to offer discounts to keep the revenue up

πŸ‘‰ They decreased the minimum number of items per order to get more volume

πŸ‘‰ Their bottom line hurts

And now they are in this rat race they can't escape from, to keep their business alive.

What do we advise doing in this case?

πŸ‘‰ Re-ordering best-selling products

πŸ‘‰ Adding in-store solutions to increase AOV through up-sells and cross-sells

πŸ‘‰ Adding & improving email marketing touchpoints to get more customers and get the existing ones to come back for more, including a back-in-stock reminder for the best-selling products

πŸ‘‰ Changing the paid ads strategy to where it was before this big change

We're telling you this story in case your brand, or one you work for, is going through a similar situation.

These are tough times for many DTC brands, so make sure your business doesn't fall into this "rat race" too.

How To Properly Forecast The Inventory You’ll Need For Your Business

This company has done over 30+ million dollars in direct-to-consumer sales of belts.

Just belts.

All online.

David Ferree is the Co-founder and CEO of Anson Belt & Buckle.

That company made "Inc. 5000 Fastest growing privately owned companies" 3 years in a row, the lowest being #589.

In this episode ofΒ The DTC InsiderΒ podcast, we discussed:

πŸ‘‰ Unraveling the Creative Process Behind the Idea

πŸ‘‰ Reflecting on the Last BFCM: Triumphs, Challenges, and Lessons Learned

πŸ‘‰ Forecasting Inventory: Navigating the Art of Predicting Business Needs

πŸ‘‰ Exploring the Advantages of Selling Only One Type of Product

πŸ‘‰ The Decision to Stick with Belts or Venture into Complementary Products

πŸ‘‰ Insights and Advice for DTC Founders in Challenging Times

πŸ‘‰ Strategies for Acquisition & Retention: Unveiling What's Working in Customer Growth and Loyalty

πŸ‘‰ Why Answering Customer Calls as Anson Belt Enhances Business

🎧 Tune in to our latest episode: https://thedtcinsider.com/

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