The DTC Insider - Weekly Newsletter - 23/08 - Issue #20

Welcome to this issue of The DTC Insider newsletter. 👋

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

💠 How This Fashion Brand Grew From $2m/mo to $6m/mo in Only 17 Months

💠 Tech Stack Top DTC Brands Use

💠 From Aerospace Engineer to DTC Founder

This Fashion Brand Grew From $2m/mo to $6m/mo in Only 17 Months

If you think your brand offers many products, then think again.

This apparel & fashion brand releases between 100 and 200 products every.single.week.

That's a lot of products, isn't it?

However, growth wasn't that fast.

What happened?

They reached a plateau.

Which was making them feel stuck and frustrated.

So they came to my agency looking for help.

What did they need?

They wanted to go from their current $2.6m in monthly revenue to $4m.

That was no easy task, but we were up for the challenge.

Here's what we did for them:

• We did an audit of what was working and what wasn't

• We performed a competition analysis to better understand what was working for them, and what we could be doing better

• We worked on their ICPs to target them properly and create messages that will resonate with them

• Finally, we put together a customer acquisition & retention strategy with all the information we gathered

The results?

As you can see in the chart, by Sep we were at $4m+ in monthly revenue, and by Oct $4.6m.

The client was happy, but they wanted more.

And that's great, we love having clients that want to keep growing and reaching new ceilings.

What happened?

Take a look at the following chart, which shows the first 5 months of the next year:

In May of the next year, they were doing $6m+/mo!

But, wait...

What about ROAS?

Great question!

It went from 3x+ to 6.48x.

Meaning that we managed to scale the brand, not only by spending more but also by keeping profitability high.

Tech Stack Top DTC Brands Use

There are many levers to help your business grow.

Whether it's to raise awareness...

Acquire customers...

Create raving fans...

Among other use case scenarios...

And many times, brands leave money on the table by not leveraging apps that may help them with any of the above-mentioned needs or others.

Below, I'll put a list of apps that I've collected from what our clients use, what The DTC Insider podcast guests use, and what I've seen top brands use (because they post it or by using BuiltWidth's Chrome extension).

Here's the list:

KnoCommerce: for post-purchase surveys

Tapcart: for building a mobile app

Rebuy / AfterSell: to capture repeat purchases

Recharge: for subscriptions

JudgeMe / Okendo: for Shopify reviews and more

Aftership / Malomo: improving the order tracking experience

Twik: product catalog sorting tool through AI

Klaviyo / Sendlane: for email marketing

Attentive / Postscript: for SMS

Zipify: Up/Cross-sells

Replo (YC S21) / Shogun / GemPages: landing pages

Archive: UGC Gathering

Triple Whale / Northbeam: analytics

Gorgias: for customer support

FlexReturns: for returns

Numeral: Tax Compliance

Finaloop: P&L + Bookkeeping

Parker: Credit Card

Retention: email list growth

Viralsweep: for giveaways

From Aerospace Engineer to DTC Founder

Ryan Gresh was an aerospace engineer designing helicopters and jet engines.

But left that career to take the innovations from the family business and turn them into a worldwide DTC brand, The Feel Good Lab.

A maker of plant-based pain relief and recovery products that were developed in his family's pharmacy.

In this episode of The DTC Insider podcast, we discussed:

👉 A Family-Inspired Venture

👉 Navigating the DTC Roller Coaster

👉 Customer Empowerment Through Success Stories

👉 Key Lessons That Resonate

👉 Building the Winning Team Dynamic

👉 The Unconventional Path of Fundraising

👉 Legal Lessons

👉 Evolution of Today's Entrepreneur

👉 Entering Retail Amidst the Pandemic

👉 Empowering Customer Support

👉 The Power of Raving Fans

🎧 Tune in to our latest episode: https://thedtcinsider.com/

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