The DTC Insider
Posts
The DTC Insider - Weekly Newsletter - 31/05 - Issue #8

The DTC Insider - Weekly Newsletter - 31/05 - Issue #8

Memorial Day Sale Isn't Over

May 31, 2023

Welcome to this issue of The DTC Insider newsletter. 👋

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

💠 Memorial Day Sale Isn't Over

💠 Unlock The Power Of AI-Driven Product Development

💠 Don't Forget Doing This In Your Email Marketing

💠 A Game-Changing Approach to Reviewing Products

Memorial Day Sale Isn't Over

The long weekend of Memorial Day has come to an end.

But...did the sale end too?

I mean, while many customers made purchases, there were also those who didn't.

In the upcoming weeks, top-notch brands will strategically reach out to customers who actively engaged with their sales content.

Through emails, text messages, push notifications, and other channels, marketers gain invaluable insights into their customers' preferences.

For instance, if someone clicked on your Memorial Day sale email showcasing new men's jackets but ignored the push notification about high heels, you now have a clear indication of their interests.

By segmenting and targeting them with pertinent information, you can capitalize on the enthusiasm generated during major sale weekends and foster additional future purchases.

Don't Forget Doing This In Your Email Marketing

Whenever my team at BSR Digital runs Klaviyo audits, we see many brands and marketers forget about a key aspect: Email collection.

If your list isn’t growing, it doesn’t matter how great your flows & campaigns are, performance will stagnate.

Here's how to check this is not happening to you👇

📈 List growth:

Go to Lists & segments
Filter by Lists
Click on the one with the most subscribers
Click on Reports > List Growth
Look at the 1-year period to better understand how it grew over time

🎯 Signup forms performance:

Navigate to “Signup Forms”
Check out the pop-up
Make sure there’s a regular stream of traffic viewing the form
Check if the Conversion Rate is 5-7% (minimum). Also, check how it's performing compared to other companies in the Benchmark section.