Early BFCM Deals Are Already Paying Off

Your weekly dose of growth marketing news & tactics for DTC brands.

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The DTC Insider
November 13, 2024

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Welcome to this issue of The DTC Insider newsletter. 👋 

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we’ll cover today:

💠 Early BFCM Deals Are Already Paying Off
💠 Shopify's Q3 Earnings: There's Light At The End Of The Tunnel
💠 Stay Ahead in a Cookieless World

Early BFCM Deals Are Already Paying Off

We're already one week into November, and some of our clients at BSR Digital started their BFCM deals early (the same as last year).

Take this brand as an example:

So far, the results are mind-blowing:

📈 50% more orders than last year.
🤯 72% more revenue.

What are we doing to make it happen?

As we always say, when things work well is due to a combination of efforts:

✉️ Email marketing strategy: created hype for this event, and most importantly, sent more emails.

📢 Paid ads: we're gradually increasing the budget on the top-performing platforms. For them, it's Meta and TikTok.

👫 Influencer marketing: leveraged existing relationships with influencers that perform well for this brand to promote this event too.

With this brand, we're seeing a 40%-50% increase in revenue YoY.

And even though it's too early in the holiday season, we plan to knock it out of the park for them again. 💪

How are we so certain?

Because we have a plan, but not a new one.

It's one that has proven to work for them over and over again.

--

If you need a partner that helps you plan and implement proven strategies to unlock your next stage of growth, let's chat.

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Diversify or Stay StuckShopify's Q3 Earnings: There's Light At The End Of The Tunnel

Shopify just released Q3 earnings.

Fortunately for all of us in the e-commerce space, there’s a TON to be excited about!

I'll copy below a breakdown by Neal Goyal (LinkedIn post) that I loved.

(Btw, if you don’t follow Neal on LinkedIn, I strongly advice you do.)

Key Metrics:

➝ Revenue: $2.16 billion, up 26% year-over-year, representing 6 consecutive quarters of 25%+ growth.

➝ Gross Merchandise Volume (GMV): $69.71 billion, for a solid 24% increase over the $56.2 billion from the same quarter last year

➝ Merchant Solutions Revenue: Rose 19% to $1.5 billion

➝ Subscription Solutions Revenue: Climbed 27% to $563 million, a huge bright spot.

➝ Operating Income: Doubled to $334 million, demonstrating the ability to not only scale, but scale profitably.

➝ Free Cash Flow: $422 million, significantly boosted by operational efficiencies and cost-saving measures. Shopify is MINTING cash.

Strategic Highlights:

➝ B2B Expansion: The single largest B2B GMV month ever, with it growing over 145% YoY. This marks 5 consecutive quarters of triple digit B2B GMV growth as capabilities are accelerating rapidly—a solid indicator of Shopify’s potential in enterprise markets

➝ International GMV Growth: Growing at a record clip relative to North America, validating solid execution of their global expansion acceleration plan Shopify shared a year ago.

➝ Mega-logo Growth: In Q3 alone there were 16 enterprise launches on Shopify, including Hanes and On Running. Reebok, Victoria’s Secret, FashionPhile, and Off-white are also coming to Shopify.

All of this points to the fact that Shopify continues to hit the accelerator.

And is scaling more profitably than ever. Innovation and operational execution are occurring at an ELITE level.

🔥 Most importantly, these data points also paint an optimistic and parallel story for individual brands...

That the toughest days are behind us... and there is finally a light at the end of the tunnel after a challenging couple of years.

Bright days are most definitely ahead.

--
Follow me on LinkedIn for more growth marketing updates.

Stay Ahead in a Cookieless World

She created Instagram Stories 🤯

(And many other cool stuff too.)

A few years later, she created Aimerce, a tech company that helps brands capture, use, and monetize high-quality first-party data.

We discussed:

👉 From Engineer to Founder: Yiqi’s Journey from Facebook and Reddit to Aimerce
👉 Reddit’s A/B Testing Platform and Its Influence on Data and CRO
👉 Key Data Pain Points for DTC Founders
👉 How Aimerce Helps Marketers Dive Deeper into Data
👉 Common Ad Performance Analysis Mistakes
👉 Essential Data for E-commerce Decision-Making
👉 Aimerce’s Approach to Data Collection and Revenue Growth
👉 Server-Based Tracking vs. Traditional Methods for Performance
👉 Aligning Aimerce’s Mission with Family Business Challenges
👉 Client Success Stories: Aimerce’s Impact on DTC Brands

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

Want To Unlock The Next Level Of Growth?

After auditing 20 brands recently, we found that many have been stuck in a revenue plateau for 2, even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 2 spots left for brands that want to unlock the next level of growth.

Will one of them be yours?

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