From Losing Money On Every Order To First-Order Profitability

Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

If you enjoy reading this newsletter, thank you! It'd mean the world to me if you could leave a review here.

Let's dive in!

Topics we'll cover today:
💠 What Are Brands Doing To Succeed in 2025?
💠 From Losing Money On Every Order To First-Order Profitability
💠 How to Win Over Young Consumers in 2025

What Are Brands Doing To Succeed in 2025?

I've interviewed over 190 successful brands on The DTC Insider podcast and worked with hundreds more at BSR Digital, my agency.

I've heard about both their wins and the lessons they've learned.

Do you know what my biggest revelation was?

None of these brands succeeded because of a tactic or trick.

Instead, they mastered the basics.

2024 was the year most brands realized they needed to focus on the bottom line.

In 2025, they need to put that into action.

So, how are successful brands doing it?

Join me for this live webinar, where I'll break down the top 10 things they do to win in 2025.

📅 Date: March 19th
⏰ Time: 1 PM EST

👉 RSVP here

See you there!

Struggling to Hit Your Q1 Goals? Read This

Many brands enter the new year with big goals, only to fall short in Q1.

Without the right strategy, it’s easy to end up in the same cycle, missing targets and leaving revenue on the table.

We’ve helped hundreds of brands break this cycle since 2013, including one that turned their 2nd worst month of 2023 into their BEST post-BFCM in 2024.

Don’t let another quarter slip by. Let’s chat.

From Losing Money On Every Order To First-Order Profitability

The other day, Obvi's CMO, Ashvin Melwani, posted something that caught my attention.

For those unfamiliar with Obvi, they're on track to hit 9 figures. They know their stuff.

If you read the first line in the above image, he says they went from losing money to first-order profitability.

How?

❌ Not by improving their ads
❌ Not by fixing their website

But by reframing their offer.
⤷ Old approach: "20% off" ($10 discount)
⤷ New approach: "Buy 1, Get 1 Free" ($5-6 COGS for the 2nd product)
⤷ Result: $4-5 more margin per order

The lesson?

Too many brands overlook the fundamentals. Don't be one of them.

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If you're looking for a growth partner that can help you make 2025 your best year yet, let's chat.

How to Win Over Young Consumers in 2025

How do you address pre-teens in 2025?

More importantly, how do you address parents at the same time?

This is exactly what Pipa SkinCare does successfully.

In this episode of The DTC Insider podcast, co-founder Corina Pfeffer shares the strategies behind how they’re revolutionizing an industry that has overlooked this audience for too long.

Tune in 👇

We discussed:

👉 Identifying a market gap: Creating safe skincare for tweens.
👉 Leveraging diverse expertise to build and scale the brand.
👉 Understanding the target audience and their online behavior.
👉 Crafting messaging that appeals to both tweens and parents.
👉 Growing through organic marketing without heavy ad spend.
👉 Adapting content strategy based on audience engagement.
👉 Utilizing social commerce, especially on TikTok, for sales.
👉 Retention strategies focused on engagement and innovation.
👉 Building brand loyalty through strong customer service.
👉 Using customer feedback for continuous improvement.

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 Unlocking New Revenue Streams in 2025 with Neal Goyal
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

Also Happening in the DTC Space

📰 Trump Says TikTok Deal ‘Coming Soon’
📰 Short and Long-Term ROI of TikTok Advertising
📰 How to prevent Meta Ads restrictions on health and wellness campaigns

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