Get High-Performing UGC Before the Holiday Season

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I can’t believe Q4 is officially here! 😱 Time really flies.

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We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we’ll cover today:

💠 TikTok Launches Search Ads Campaign
💠 How To Get High-Performing UGC Before the Holiday Season
💠 The Power of Storytelling in Business

TikTok Launches Search Ads Campaign

It's on!

Right before the holiday season starts, TikTok launches Search Ads campaign.

Advertisers can now target users on its search results page, as shown in the image below:

What advertisers need to know:

➝ Search Ads support both video and image-carousel assets.

➝ Currently, they support both Traffic and Web Conversion objectives.

➝ Marketers can leverage both keyword targeting and negative keyword lists.

For now, this is only available in the US.

What do you think?

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Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

🤑 Pay influencers only with products (stop negotiating fees)

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Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top-selling listing using Micro Influencer marketing.

Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us!

Get High-Performing UGC Before the Holiday Season

There’s a way for brands to save $$$ for getting UGC.

And it’s simpler than you think.

Want to know how?

Ask your customers for content.

Hear me out:

A few weeks ago, we asked 5,337 customers if they would share their experience with the brand through a photo or video review.

All of this in exchange for...exclusive, branded, merch.

❌ No free products
❌ No discounts
❌ No scripts

The results?

We received 65 replies (1.22%) from super happy customers!

This means 65 pieces of content (images and videos) to use on social media 🤯

Just like that.

Sometimes brands and marketers overlook simple, yet effective, actions.

Have you ever tried doing it?

The Power of Storytelling in Business

Let's face it: your brand likely sells products similar to your competitors.

So, how do you stand out?

One way is by leveraging storytelling.

And that's exactly what we discussed with Thomas McCole, co-founder of Major League Socks, on this episode of The DTC Insider podcast.

Check it out!

We discussed:

👉 Major League Socks focuses on quality over quantity in product development.
👉 Customer experience is crucial for brand loyalty and word-of-mouth marketing.
👉 Storytelling is a powerful tool for branding and can be shared through partnerships.
👉 Engaging with the community enhances brand visibility and customer connection.
👉 Organic marketing strategies have proven effective for Major League Socks.
👉 The company prepares extensively for Q4, capitalizing on the holiday gift market.
👉 Social media presence is essential but has been challenging to maintain with limited resources.
👉 Expanding into new sports is a strategic move for growth and diversification.
👉 Customer retention strategies include personalized experiences and thoughtful engagement.
👉 Learning from other founders can provide valuable insights for business growth.

More episodes our listeners love:

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

📰 Meta Showcases Updated VR Avatars
📰 Winning the 2024 holiday retail season: A macro approach
📰 Amazon unveils Amelia, an AI-powered assistant for marketplace sellers

Work for a DTC Brand?

Can’t scale your ad campaigns without seeing a dip in performance?

At BSR Digital, we have over 10 years of experience doing that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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