How Committed Is Your Brand?

Welcome to this issue of The DTC Insider newsletter. 👋

Today, I'm moving after a two-year process of building my new home. It’s going to be a loooong day, but I couldn’t be happier!

If you're new, we strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

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Let's dive in!

Topics we'll cover today:
💠 What’s New On Meta
💠 How Committed Is Your Brand?
💠 Building a Brand Through Scarcity

What’s New On Meta

Meta just unveiled fresh AI-powered ad tools.

Here's what's new:

Advantage+ Catalog Ads

Now includes partnership promos. Collaborate with influencers or other brands for broader reach.

AI Try-On Previews

Meta’s experimenting with virtual clothing on AI-generated models, letting users see how items look on different body types.

Simplified Checkout

Advantage+ Shop Ads can now guide users through a Facebook Shop, then link to your site for final payment.

Omnichannel Ads

Highlight nearby stores with in-stock items. Global availability is coming soon.

Ads in Notifications

Meta will test placing ads in Facebook notifications for users who previously engaged with your brand.

Email Capture

Collect user emails for promo codes right from your ads. A simple way to grow your contact list.

Site Links on Instagram

Add multiple links in a single image or video ad, letting shoppers pick what they want to explore, now on Instagram.

What do you think of these?

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

Didn't Hit Your Q1 Goals?

Many brands enter the new year with big goals, only to fall short in Q1.

Without the right strategy, it’s easy to end up in the same cycle, missing targets and leaving revenue on the table.

We’ve helped hundreds of brands break this cycle since 2013, including one that turned their 2nd worst month of 2023 into their BEST post-BFCM in 2024.

Don’t let another quarter slip by.

Let’s chat.

How Committed Is Your Brand?

After working and interviewing multiple 8 and 9-figure brands on my podcast, I found some common patterns.

One of them?

Their commitment to creating content.

A quarterly photoshoot won't cut it anymore.

Why do you think 8 and even 9-figure brand founders spend time writing on LinkedIn...

Recording TikToks/Reels...

And YouTube videos?

It's because of how important it is these days.

Creative diversity (formats and angles) is key to scaling with both organic and paid efforts.

Some people love watching videos...

Others reading memes...

Learn new things...

If your brand is not doing it already, I hope this is a good reminder to start.

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

Building a Brand Through Scarcity

Can you imagine launching a product and selling out within MINUTES?

(Without running ads...)

I've just interviewed Brandon Horoho, co-founder of Montana Knife Company on The DTC Insider podcast.

And this is exactly what happens to them.

How are they different?

While many brands focus on finding the "ultimate growth playbook".

They're obsessed with:
⤷ Building best-in-class products
⤷ Creating a high volume of original content
⤷ Providing an outstanding customer experience

Plus:
⤷ They didn't run ads for the first 3 years
⤷ Don't even have email flows set up

Tune in 👇

We discussed:

👉 The Birth of Montana Knife Company
👉 Craftsmanship Meets Marketing
👉 Navigating the Pandemic Launch
👉 Building a Brand Through Scarcity
👉 The Power of Daily Engagement
👉 Laying the Foundation for Success
👉 Manufacturing Growth and Challenges
👉 Marketing Strategies and Growth Impact
👉 Email Marketing: Engagement and Strategy
👉 VIP Program: Customer-Centric Approach
👉 Building a Legacy Brand
👉 Advice for Founders: Long-Term Vision

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 Unlocking New Revenue Streams in 2025 with Neal Goyal
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

Also Happening in the DTC Space

📰 Instagram Experiments With AI-Generated Comments on Posts
📰 Measure TikTok more effectively with media mix modeling
📰 Threads Is Working On an Option To Replicate Your X Follows

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