Welcome to this issue of The DTC Insider newsletter. 👋

This past week, I took a short break and visited Iguazu Falls with the fam.

It’s one of the Seven Natural Wonders of the World…and trust me, it earned that title.

We had an amazing time recharging, hiking, and getting soaked by the falls 🌊

Alright, now back to business, let’s jump into this week’s newsletter 👇

Topics we'll cover today:
💠 How One Quick Fix Added $52,000/Year in Revenue
💠 3 Fixes to Drive More Revenue
💠 From College Friends to Pickle Pioneers

This brand will likely generate an extra $52,000/year...from a single quick fix we found in their email account.

A few weeks ago, my team at BSR Digital ran a free Journey Overlay Analysis for a great brand.

What’s that?

We basically map out your customer journey and overlay your marketing (ads, emails, website) to spot misalignments.

Turns out, there were a few.

They implemented one of our recommendations…

And last week, I got this message from the founder: 

That’s what I call finding money in your pockets.
❌ No extra ad spend
❌ No funnel rebuilds
❌ No shiny AI tools

Just a strategic audit of what’s already in place… and how it aligns (or doesn’t) with how your customers behave. 

Now they’re doing $1,000/week from a flow that was doing zero before.

That’s $52,000+/year, from ONE fix.

If you’re already doing 7 or 8 figures and want to uncover easy wins like this...

👉 Click here to book your free Journey Overlay Analysis 

You’ll get a one-page breakdown showing:
✅ Where you’re winning
❌ Where you’re leaking revenue
🛠 3 fixes to implement immediately to increase AOV and LTV 

If you're spending money to acquire customers but not aligning what happens after they buy…

This is the fastest way to unlock hidden revenue.
Book your analysis here

Only 2 spots left for Q4!

The DTC Insider (newsletter + podcast) reaches a highly qualified audience of DTC founders, directors, and marketers. Learn more about the sponsorship opportunities we offer for your business.

Most brands focus heavily on acquisition.

But then...they vanish after the first purchase.

What happens next determines your AOV, LTV, and repeat revenue.

Here are 3 quick wins we’ve used to unlock serious growth, without adding ad spend or launching new products.

The Post-Purchase Gap That’s Killing Repeat Sales:

If your Welcome or Post-Purchase flow ends by Day 14...
But your average repurchase time is 52 days...
You’re invisible when it matters most.

Here’s the fix:
→ Check the actual time between orders (Sidekick/Lifetimely)
→ Adjust the timing of your emails to match buying behavior 

It’s not about sending more emails.
It’s about showing up when it counts. 

Stop Promoting Random Products:

Let’s say customers typically buy Product A…
Then 30% of them go on to buy Product B…
But your emails are pushing Products C, D, and E.

That’s not strategy. That’s guesswork.

To fix that:
→ Pull up the “Product Journey” report in Lifetimely (or similar tool)
→ Look at the most common next-purchase patterns
→ Ask yourself: are we guiding them to that next step, or leaving it to chance?

Most brands are guessing. Winners reverse-engineer the path to more revenue. 

Your Customers Are Telling You What They Want...Are You Listening?

Here’s one that keeps printing money for our clients:
→ Run post-purchase surveys
→ Talk to customers (calls, reviews, social comments)
→ Look beyond attribution, mine the insights 

We've recently found that 72% of a brand’s customers were gift-givers.
And half of those gifts were for close family.
But the brand’s emails and ads were speaking to the end user. 🤦

You can imagine what will happen after they fix their marketing. 

I hope these quick fixes help. 

If you want help spotting hidden opportunities for your brand, book a quick call with me. No hard pitches, just clarity to keep growing.

--
Follow me on LinkedIn for more growth marketing content in the e-commerce space.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Leah and Yasaman, the dynamic duo behind Good Girl Snacks.

From college friends to pickle pioneers, discover how they turned a market gap into a thriving business.

Don't miss this episode filled with insights and inspiration!

Check it out 👇

We discussed:
👉 The founding story of Good Girl Snacks and how Leah and Yasaman met.
👉 Transitioning from unfulfilling jobs to starting a pickle company.
👉 The inspiration behind launching a pickle brand and the market gap they identified.
👉 The role of social media in building their brand and community engagement.
👉 Challenges and strategies in product development and flavor innovation.
👉 The importance of organic content creation and its impact on marketing.
👉 Navigating retail and e-commerce channels for product distribution.
👉 The significance of building in public and involving the community in business decisions.
👉 The impact of having a strong organic presence on retail success.
👉 Future plans for Good Girl Snacks, including new flavors and retail expansion.

Tune in:
📺 YouTube
🎙️ Spotify
🍏 Apple
🌐 Website

More episodes our listeners love:

💎 How Black Rifle Coffee Hit $400M with Donny Jensen
💎 How BRĒZ is Disrupting the Beverage Industry with Aaron Nosbisch
💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

📰 AI Max gets new reporting features
📰 What a ChatGPT checkout system could mean for retail
📰 Reddit Q2 Ad Buys Surge 84%, Active Users Not-So-Much

If you found this interesting, please leave us a review. It’d mean the world to me.

Brian Roisentul is the founder & CEO of BSR Digital, a growth marketing agency he started in 2013 to help e-commerce brands unlock hidden revenue by identifying misalignments between their marketing and customer behavior. He is also the host of The DTC Insider podcast, where he interviews thought leaders, founders, and directors in the e-commerce space.