How This Brand is Growing by 36% YoY in 2024

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Welcome to The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we’ll cover today:

💠 The Latest Meta Ads Updates
💠 How This Brand is Growing by 36% YoY in 2024
💠 Building a High-Performance Men’s Skincare Brand

The Latest Meta Ads Updates

What a year for Meta…they keep releasing updates almost every single week 🤯 

Here are some of the most relevant updates they’ve recently shared:

🧠 Meta is rolling out a new AI-powered feature that overlays 'Relevant text' onto AI-generated backgrounds for product images. Once the background is applied to your image, it may now also display text on top. You can opt in to test this new functionality under the 'Advertising settings' section.

🤝 You can now run partnership ads featuring a catalog. By using the 'Collection' format, you can create a partnership ad with an Advantage+ catalog ad setup.

📦 Meta might suggest additional products from your catalog when selecting a specific product set for your campaign. You could see a checkbox to include other items, which can help improve ad performance. By enabling this, your selected products will be shown more often, and additional products may also be recommended to create a more personalized experience for your audience.

🖌️ The 'Image templates' feature is getting a name change—it’s now called 'Overlays.' When activated within the Advantage+ Creative enhancements, Meta may automatically add text overlays to your ad visuals. You can customize fonts and colors to match your brand’s style.

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Follow me on LinkedIn for more growth marketing updates.

IN PARTNERSHIP WITH CHARGEFLOW

Your BFCM marketing strategy is set, but what about your revenue recovery strategy?

According to Mastercard, eCommerce fraud spiked by 35% during last year's BFCM period.

Chargeflow, the leading Chargeback management platform eCommerce, trusted by thousands of brands, is offering $10,000 in free managed Chargebacks until the end of the year.

Whether you've just heard about Chargeflow or you're already familiar with it, now's the best time to onboard it If you like the service, you can keep using it. You'll only pay for chargebacks they successfully recover for you.

If you don't find it useful, you can easily uninstall it with just one click. There's no risk in trying it out.

How This Brand is Growing by 36% YoY in 2024

As most of you probably know, 2024 was definitely not what we'd call an "easy" year.

Many brands are unprofitable...

Some are not growing YoY...

But, some others are thriving.

What makes them different?

Let me show you 👇

This brand we work with at my agency is a 7-figure brand that sells auto parts for super specific car brands and makes.

The challenge?

➝ 95% of clients buy only once because it's unlikely they need more things from them
➝ Clients need to own those car brands and makes
➝ High-ticket products ($300-$1,000+)

So, as you can see, they don't have it easy...and still, they're growing 36% YoY. 🤯 

How did we do it?

Meta:

🔥 Doubled down and scaled the Advantage+ campaign

🎯 Tested category-specific conversion campaigns (one is still running, with very strong results)

🤝 Developed an affiliate program that gave us new, quality UGC

TikTok:

🎬 Leveraged posts from creators with spark ads

🖼️ During promotional periods, we used images turned into videos – this was a huge surprise with how well they performed!

🔁 Strong focus on remarketing engaged audiences within the platform (video viewers, engagers)

📦 Catalog campaign for prospecting

Email:

💌 Launched a lead gen campaign on Meta to capture new subscribers

🔄 Split the flows into new/returning customers and by product category

🎯 Improved segmentation of the weekly campaigns

Despite the challenges of selling high-ticket, niche auto parts, this brand is thriving.

With a 36% YoY growth in 2024, they're proof that smart strategy and consistent execution can drive impressive results — even in a tough market.

We're proud to have partnered with them and are excited to keep pushing boundaries as we move forward!

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Would you like to explore how we could help your brand grow too? Let's talk.

Building a High-Performance Men’s Skincare Brand

How do you build a skincare brand that truly resonates with your audience? 🤔

This founder did it by focusing on two things:

➝ Simplicity
➝ Performance

In this episode of The DTC Insider podcast, Lekha Vyas - founder of ELVY Lab - reveals how these values came from:

🔍 In-depth market research

🤝 Commitment to creating science-backed products.

Tune in to learn more about her strategy and approach!

We discussed:

👉 Transitioning from corporate beauty to entrepreneurship
👉 Defining core values early
👉 Winning awards: Factors contributing to early recognition
👉 Challenges for small brands in digital advertising
👉 Shifts in influencer marketing and brand collaborations
👉 Amazon strategies that work for ELVY Lab
👉 Other successful acquisition channels
👉 Customer retention: Tactics for VIP engagement
👉 Q4 preparation: Insights on BFCM and a celebrity partnership
👉 Building from scratch: Lessons learned and what to do differently
👉 Being a solo founder: Decision-making and challenges

Tune in:

📹 YouTube
🎧 Apple Podcasts
🎵 Spotify
🌐 Website

More episodes our listeners love:

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

📰 Instagram Updates for 2025: What Marketers Need to Know
📰 Google Ads Unveils Page-specific Assets for Performance Max
📰 Meta is making it easier for e-commerce advertisers to have video ads

Want To Crush It This Q4?

For those brands thinking, "I'm not sure about changing my agency right now" — I totally understand. It’s a big decision.

But here’s the truth: after auditing 20 brands recently, we found that many have been stuck in a revenue plateau for 2, even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

It’s not too late!

At BSR Digital, we have just 2 spots left for brands that want to make a big impact this Q4.

Will one of them be yours?

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