Welcome to this issue of The DTC Insider newsletter. 👋
We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.
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Let's dive in!
Topics we'll cover today:
💠 How To "Disnify" Your Customer Experience
💠 Meta's Impressive AI Features
💠 Building Relationships Through Intentional Journaling
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Meta's Impressive AI Features
I know...last week I wrote about Meta's latest updates too.
But, they keep realising exciting stuff...what can I do? 😅
Here's a summary of the features they've just announced:
New Advantage+ ad creative features:
Brands can now:
→ Upload their brand kit (logo, colors, fonts).
→ Instantly generate dozens of on-brand variations.
→ Translate and persona-tune copy for every market.
It's funny, because a few years ago, they used to penalize advertisers for addressing the customer directly, assuming things like "you're interested in improving your health".
And now they're doing exactly that (see the above example) with AI.
Video Generation 2.0:
If you thought what I just showed you was cool, check this out.
Meta’s new video tools flex your brand muscles:
→ Multi-scene video from any set of images.
→ Text overlays and licensed music baked in.
→ AI-extracted highlights so viewers can skip to the good stuff.
It's already clear that consumers want things fast these days...that's why short-form content came to be.
However, now it looks like they want things even faster, with the "AI highlights" introduction.
The Rise of Business AI:
It gets better...I promise!
When I first saw this, it was a real "oh sh*t" moment.
I mean, check this one:
Business AI can:
→ Pop-up FAQs right in your ad unit.
→ Live in feed ads, Stories, and Reels.
→ Field product questions in chat or voice.
In the first screenshot, you'll see that users can now ask Meta AI questions in the ad, by clicking on the shortcuts you see at the bottom or through the chat.
In the second one, they can “tap to talk” voice chat on your best-selling products.
Early adopters report lower CX tickets and higher AOV.
We'll see.
GenAI Engagement Hacks:
Beyond ads, AI is weaving directly into consumer experiences:
→ Virtual Try-On. Show apparel on real-world mannequins in seconds.
→ Custom CTA Stickers. Replace “Learn More” with “See It in Action” graphics.
You can embed a try-on sticker in a Reels campaign and track click-to-purchase lift.
What’s next?
These features are slowly rolling out.
Which one do you like the most?
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Want help finding the revenue leaks in your ad + email strategy?
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How To "Disnify" Your Customer Experience
Most brands optimize for conversions.
But the best brands?
They engineer unforgettable experiences. And you can do it too!
Here's how 👇
Btw, I’ve recorded a video on this.
𝗦𝘁𝗲𝗽 1: 𝗠𝗮𝗽 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗸𝗲𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀
Ads.
SMS.
Emails.
Landing pages.
Even your order confirmation page.
𝗦𝘁𝗲𝗽 2: 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘄𝗵𝗮𝘁 𝗗𝗶𝘀𝗻𝗲𝘆 𝘄𝗼𝘂𝗹𝗱 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺
Wait… I’m not saying you need a princess dress on your PDP. 😅
I’m saying, how can you turn a boring transaction into a magical interaction?
💡What would make your customers smile?
💡What would make them screenshot and share?
💡What would make them remember you and not the 50 other brands selling the same thing?
Here’s the truth:
You're not just fighting for wallet share.
You're fighting for attention.
Disney understands that better than anyone.
And they engineer magic into every moment.
The line.
The ride.
The hotels.
And even the parking lot.
Why can’t your brand do the same?
Here are a few ideas:
Proactive "Product Usage Check-in":
Send customers a personalized message a few weeks after purchase to genuinely ask how they’re enjoying the product, offering tailored usage tips or answering FAQs to maximize their experience.
Genuine Birthday Experience:
Instead of a generic discount, send customers a special digital card or video message from your team or founder on their birthday, paired with an exclusive offer crafted specifically based on their buying history.
Customized Educational Content:
Based on the exact products purchased, deliver tailored content via email or SMS teaching customers new and surprising ways to use or enjoy their products—turning a standard product into a daily ritual.
Humanized Cart Recovery:
If customers abandon their cart, follow up with a personalized message, from a real team member (including their photo and short intro), genuinely asking if they need help or have product questions, instead of a robotic “forgot something?” message.
Special "Milestone Rewards":
Celebrate meaningful customer milestones beyond anniversaries: for example, after the fifth purchase, automatically reward them with a custom offer or digital "badge of honor" recognizing their ongoing loyalty, motivating further engagement.
Customer-Driven Product Launches:
Give loyal customers exclusive early access to new product drops, asking for their feedback before the public launch, making them feel truly valued and directly involved in your brand’s journey.
"Inside Access" Updates:
Send personalized updates about behind-the-scenes operations, product developments, or brand stories that aren’t available publicly. Authentic and exclusive updates build meaningful connection, loyalty, and community.
In 2025, that’s what creates brand loyalty.
So, if you had to “Disnify” just one part of your customer journey this week…
What would it be?
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Follow me on LinkedIn for more growth marketing content in the e-commerce space.
Building Relationships Through Intentional Journaling
"If you're not talking about your company every day, you're doing something wrong."
(I couldn't agree more.)
Tune in to this episode of The DTC Insider podcast, in which Brian Roisentul sat down with Annette Furio, founder & CEO of Season Journals.
Check it out. 👇
We discussed:
👉 The journey from engineering to developing skincare technology
👉 Making professional laser treatments accessible for at-home use
👉 The challenges and time investment behind Nira’s eight-year development
👉 Building consumer trust in a competitive skincare market
👉 The role of AI in enhancing skincare effectiveness
👉 Overcoming skepticism from industry experts during the early stages
👉 Using a 90-day money-back guarantee to establish credibility
👉 Enhancing customer engagement through gamification
👉 The importance of clinical validation for product effectiveness
👉 Expanding into future innovations like laser hair removal and acne treatments
More episodes our listeners love:
💎 How BRĒZ is Disrupting the Beverage Industry with Aaron Nosbisch
💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah
Also Happening in the DTC Space
📰 Introducing USDC on Shopify: Simple, borderless payments for merchants
📰 WhatsApp Launches Ads in Status Updates, Channel Subscriptions
📰 TikTok Launches New AI-Powered Ad Creation Tools
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