Last-Minute Black Friday Checklist

Are you ready for Black Friday?

Don't panic! In this newsletter, we've got your back. 💪

We created a last-minute BFCM checklist to make sure you don't forget about any details.

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:

💠 Managing Creator Collabs At Scale
💠 Last-Minute Black Friday Checklist
💠 Scaling a Golf Brand Efficiently

Managing Creator Collabs At Scale

By Danil Saliukov, founder of Insense.
(Btw, this is NOT a paid post. I just found it very interesting and wanted to share it with you.)

Brands often think managing collabs with creators is simple.

"I can manage them just within my team via direct communication."

Sure, they can easily handle collabs with 1-5 creators manually.

But, when scaling up to 5-20 creators, they face unexpected difficulties.

Eventually, these collabs are not effective. ❌

Who gets blamed?

Creators or even the entire strategy.

Why does this happen?

There are the hidden challenges in manual work:

▶ Campaign Stats
DIY efforts often fall short in this regard, hindering data-driven decision-making.

▶ Complex Ad Campaigns
Creating intricate ads (like influencer ads) in-house is restrictive and time-consuming.

▶ Payments
Tracking payments involves more than PayPal. It's about recording how, who, how much, and when to pay, consuming your time and resources.

▶ Contracts
You must negotiate individual contracts with each creator to secure content usage rights and establish penalties for non-delivery. Plus, chasing down creators for refunds can be a headache in case of non-delivery.

In scalable collabs with content creators and micro-influencers, automation services like Insense can not only reduce the hassle but also save you money in the long run.

--

Follow Danil on LinkedIn for more content on managing creators, influencers, and affiliates.

Last-Minute Black Friday Checklist

This is it.

We're only 2 days away from Black Friday! 😱

If you need to double-check everything's OK before BFCM (you should)…

But you can't find a way to do it…

Here's a checklist you can use to avoid forgetting about any details.

I hope it's useful!

Scaling a Golf Brand Efficiently

Many brands sell very similar products.

But, some others find a true gap in the market, allowing them to grow exponentially 🚀

And this is exactly what VivanTee Golf did.

Want to learn what they did and how it helped them grow?

Tune in to this episode of The DTC Insider podcast, featuring its founder, Cesar Figueroa. 👇

We discussed:

👉 Cesar's journey from military to entrepreneurship is inspiring.
👉 Fashionable golf gloves were a gap in the market.
👉 Customer feedback is crucial for product improvement.
👉 Building a community around the brand enhances loyalty.
👉 In-person events can significantly boost sales and brand awareness.
👉 Iterating on product design is essential for success.
👉 High-quality customer service can differentiate a brand.
👉 Marketing strategies should evolve with the business.
👉 E-commerce requires juggling multiple roles as a founder.
👉 Lessons learned from initial mistakes can guide future decisions.

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

📰 Particl's BFCM Center
📰 How To Use a Low Stock Alert App To Monitor Inventory
📰 TikTok Shares Holiday Marketing Tips

Want To Unlock The Next Level Of Growth?

After auditing 20 brands recently, we found that many have been stuck in a revenue plateau for 2, even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 1 spot left for brands that want to unlock the next level of growth.

Will one of them be yours?

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