Meta Adds Custom Offers to Instagram Ad CTAs

This is brought to you by

Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox, every Wednesday.

Topics we’ll cover today:

💠 Meta Adds Custom Offers to Instagram Ad CTAs
💠 Find Insights Shopify Doesn’t Give You To Boost AOV and LTV
💠 How This Brand Won Over High-Profile NFL Athletes

Today My Twins Turn 5!

My apologies...but I just had to do this.

Time flies. They used to look like this when they were born.

And now they're sooo big.

Work is important, it is.

But they are EVERYTHING to me.

Happy birthday, Santi & Delfi!

Dad loves you so much. ❤️

Meta Adds Custom Offers to Instagram Ad CTAs

Advertisers can now showcase their offers (ie. discounts) directly on their ad CTA.

Here's an example:

There are 2 ways to add offers:

🤖 Automatically:

If Meta finds offers that you can add from your website URL:

➝ A message will appear and inform you of the number of offers found.
➝ You can review and confirm.

👨‍💻 Manually:

Upload the offer details:

➝ Offer type: percent or cash discount (fixed or up to amount)
➝ Amount
➝ Promo code (optional)
➝ Dates valid (optional)

Something cool to keep in mind:

➝ Supports up to 20 offers per ad.
➝ Predictive display of the offer most likely to convert.

Thoughts?

Find Insights Shopify Doesn’t Give You To Boost AOV and LTV

Wouldn't things be MUCH easier for brands if Shopify provided some key reports to boost AOV and LTV?

To name a few:

👉 An LTV report (ie. overall, and by product type)
👉 What customers buy on each order
👉 The avg. time between orders
👉 A REAL cart report, showing what’s frequently bought together

I don't know about you, but I can't operate without this info.

And if you’re like most brands, you probably either:

❌ Don’t have this info at all.
⏳ Or you spend countless hours getting it.

This ends today.

I've put together a mini-guide for my dear subscribers explaining how you can:

✅ Get this data for free
✅ Put it into action to boost AOV and LTV.

Get the mini-guide here >

I hope it's useful!

How This Brand Won Over High-Profile NFL Athletes

This brand gets content from high-profile NFL Athletes without even asking for it. 🤯

Content creation is KEY for brands these days.

But this...this is taking the content creation game to a whole different level. 💣

In this episode of The DTC Insider podcast, Jonathan Ruley - co-founder & CEO of Huega House - breaks down their approach to turning those high-profile athletes into advocates.

Tune in! 👇

We discussed:

👉 Gaining High-Profile Athletes and Content Creators as Advocates
👉 Achieving Early Profitability and Bootstrapping Success
👉 Managing Rapid Growth and Demand Planning
👉 Organic Social Media, Blog-Style Content, and Storytelling in Videos
👉 Effective Customer Retention Strategies
👉 Increasing Margins Without Compromising Quality
👉 Expanding Product Line into Apparel
👉 Community-Building Events
👉 Journey, Challenges, and Exciting Plans for Huega House

🎧 Tune in!

Have you heard these top-listened episodes?

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space:

📰 YouTube Tests Community Spaces to Drive Fan Engagement

📰 Tapcart's 2024 BFCM Consumer Trends

📰 Here’s how consumers will conduct back-to-school shopping

Work for a DTC Brand?

Do you own or work for a DTC brand and are feeling a bit stuck in your brand's growth journey?

You’re not alone. It’s 2024 and brands need something different to keep growing.

At BSR Digital, we understand that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

Promote your Business to 11,000+ People in the DTC Space

The DTC Insider newsletter + podcast reaches a highly qualified audience of DTC founders, directors, and marketers. Learn more about the sponsorship opportunities we offer for your business.

Show us some love!

If you love the value delivered on our podcast, please subscribe and leave us a review.