Meta’s Big Move Into Conversational Commerce

In partnership with

Goodbye Funnels. Hello Conversations.

Ever since the pandemic, the way people shop online has been changing, fast.

Then came ChatGPT, and things started changing even faster.

Now that AI is baked into the commerce experience itself, things are about to get really crazy.

We’re entering a new era where buying isn’t a “funnel” anymore...it’s a conversation.

Before we start. if you enjoy reading this newsletter, it'd mean the world to me if you could leave a review here.

Now, let's dive in!

Topics we'll cover today:
💠 Meta’s Big Move Into Conversational Commerce
💠 What 20+ Years and 5 Ventures Teach About Resilience

Meta’s Big Move Into Conversational Commerce

Meta just made one thing clear at Advertising Week: the sales funnel is no longer a straight line.

People don’t browse → add to cart → buy anymore.
They ask, chat, compare, and decide - often all within a few minutes.

And increasingly, those conversations are how people will soon buy.

Right now, many of those chats are happening inside ChatGPT. But soon, they’ll happen on websites, inside ads, and many other places.

What's new 👇️ 

Meet Business AI: your new 24/7 sales concierge

Think of it as a smart, always-on rep that lives inside your Meta ads, Messenger, WhatsApp, and now your website.

It learns from your content, ad campaigns, and site to answer questions, offer recommendations, and guide shoppers from discovery to checkout - in real time, no coding required.

According to Meta, early adopters are already seeing good results.

And here’s the kicker: it’s free to use on Meta ads and costs a fraction of competing tools for your website or messaging apps, or so they say.

Meta’s new AI Business Assistant

It’s like Shopify’s Sidekick, but built for your ad account instead of your store.

You can chat with it inside Ads Manager to get optimization ideas, fix account issues, and even receive proactive performance recommendations - 24/7.

Personalization Just Got Visual

Meta is also testing new AI-powered shopping experiences designed to build trust before the buy.

One of the most interesting?

The ability for shoppers to see how clothing looks on them by uploading a photo directly through an ad.

In the end, it’s all about confidence, giving people a more personal, interactive way to visualize products before they hit “buy”.

And this doesn't stop there!

Meta is testing a new experience (think of landing pages) that uses generative AI to show a dynamically created personalized page after clicking on an ad, showing helpful details about a business and its products or services based on the customer’s buying journey.

Some of these updates will be rolled out in the coming month or in 2026. 

Things are changing fast.

So the big question for brands is:

When those conversations start happening everywhere - not just in ChatGPT - will your business be ready to join them?

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Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.

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What 20+ Years and 5 Ventures Teach About Resilience

Entrepreneurship is uncertainty.

📉 Tariffs
📉 A global shipping canal gets blocked
📉 iOS14 reshuffles customer acquisition

Clay Banks has lived through all of it, and kept building.

On this week's The DTC Insider, he shares how resilience, speed, and community-first thinking helped him weather the storms and launch GloriLight. 

Check it out 👇

We discussed:
👉 Clay’s entrepreneurial journey through five ventures
👉 The founding story of GloryLite and its fast launch
👉 Lessons learned from HavenLock and complex manufacturing
👉 Key takeaways from Shark Tank and going viral
👉 How to turn failures into lessons for the next venture
👉 Customer acquisition then vs. now: iOS14, Meta ads, tariffs
👉 The importance of community and brand as a competitive moat
👉 Counterfeit competitors and the fight to protect IP
👉 Balancing CAC with LTV and the importance of retention
👉 Resiliency, uncertainty, and advice for entrepreneurs in 2025

Tune in:
📺 YouTube
🎙️ Spotify
🍏 Apple
🌎 Website

More episodes our listeners love: 

💎 From Garage to $400 Million: The Portland Leather Goods Story with Curtis Matsko
💎 How Black Rifle Coffee Hit $400M with Donny Jensen
💎 How BRĒZ is Disrupting the Beverage Industry with Aaron Nosbisch
💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 The Secret Sauce Behind BattlBox's Success with John Roman

Also Happening in the DTC Space

📰 More than a quarter of consumers plan to cut holiday spending
📰 Meta plans to sell targeted ads based on data in your AI chats
📰 OpenAI is launching the Sora app, its own TikTok competitor

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About The Writer

Brian Roisentul is the founder & CEO of BSR Digital, a growth marketing agency he started in 2013 to help e-commerce brands unlock hidden revenue by identifying misalignments between their marketing and customer behavior. He is also the host of The DTC Insider podcast, where he interviews thought leaders, founders, and directors in the e-commerce space.

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Promote your Business to 11,000+ People in the DTC Space
The DTC Insider (newsletter + podcast) reaches a highly qualified audience of DTC founders, directors, and marketers. Learn more about the sponsorship opportunities we offer for your business. If you’d like to become a sponsor, apply here.