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Now, let's get into this week's edition.
NEW! Community
When I started The DTC Insider in 2023, my goal was simple:
Share everything I learn through my agency, podcast, and conversations with some of the fastest-growing brands.
The problem is that newsletters are mostly a one-way conversation.
You read.
I write.
Starting today, that changes.
I've just launched The DTC Insider Community, a place where founders, operators, and marketers can continue the conversation, ask questions, share what's working, and learn from each other between newsletter editions.
If you've been enjoying this newsletter, I'd love to have you there.
Click here to join the community and introduce yourself. I'd love to hear what you're building and meet the people behind this newsletter.
Topics we'll cover today:
💠 Big Upgrade for ChatGPT Ads
💠 One Small Change, $80,000 in Extra Revenue
💠 Latest news in the DTC space
Big Upgrade for ChatGPT Ads
If you've been holding off on running ChatGPT ads because you could only run Reach or Traffic campaigns, you may want to check again.
ChatGPT just made the Conversions campaign objective available.
What does this mean?
We can now tell ChatGPT to optimize for what we actually care about: Conversions.
Purchases, leads, or whatever a conversion means to your business.
If you'd like to give this a try, we've updated our ChatGPT Ads guide with the latest features so you can get started right away.
I've already started testing it.
What about you?
One Small Change, $80,000 in Extra Revenue
In a previous newsletter, I shared a quick win to boost your subscription take rate:
👉 Default the subscription option + highlight the benefits.
About a month ago, we rolled this out for a client. The results?
✅ Enrollment rate jumped 12%
❌ Churn didn’t go up, it actually dropped 9%.
Why didn't churn increase?
Because we’re not tricking customers. We’re making this option loud and clear so they subscribe intentionally.
Now, let’s run the numbers 👇
📈 With a 21% take rate, that’s 33 new subs/month.
(Disclaimer: we're simplifying this for the sake of this exercise, but of course this will go up and down each month.)
➡️ In 12 months → 396 new subscribers.
💵 Avg. spend: $202/subscriber.
This means, $79,992 in additional revenue from this single tweak.
One tiny change. Nearly $80K unlocked. 🔥
As I always say, this isn’t some fad tactic or “ultimate trick” to boost revenue. Everyone seems to be chasing those lately, but you know what? This is marketing. This is what will always work.
If you’re already doing 7+ figures and want to uncover easy wins like this...
You’ll get a one-page breakdown showing:
✅ Where you’re winning
❌ Where you’re leaking revenue
🛠 3 fixes to increase AOV & LTV immediately
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Follow me on LinkedIn for more growth marketing content in the e-commerce space.
Latest News in the DTC Space
📰 TikTok report explores creative AI optimization for brands [read more]
📰 Instagram will charge for AI access [read more]
📰 Meta Just Added MCP Controls [read more]
What did you think of today's newsletter?
If you found this interesting, please leave us a review. It’d mean the world to me.
About The Writer
Brian Roisentul is the founder & CEO of BSR, a growth marketing agency he started in 2013 to help e-commerce brands unlock hidden revenue by identifying misalignments between their marketing and customer behavior. He is also the host of The DTC Insider podcast, where he interviews thought leaders, founders, and directors in the e-commerce space.
Whenever you're ready, there are four ways I can help you:
Want to talk shop?
If your brand is doing at least 7 figures, apply here to get featured (for free) on The DTC Insider podcast and my team will get in touch.
Need help to grow your online sales?
Book a call with me and let’s explore how my team and I at BSR can help you.
Want to discuss growth with other brands?
Join The DTC Insider Community, a place where founders, operators, and marketers can continue the conversation, ask questions, share what's working, and learn from each other between newsletter editions.
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