One Thing You Should Control ASAP

Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Do you enjoy reading this newsletter? It'd mean the world to me if you could leave a review here.

Let's dive in!

Topics we'll cover today:
💠 One Thing You Should Control ASAP
💠 Meta Audits Are a Waste of Time
💠 The Power of Storytelling in Business

Every week, I talk to 7, 8, and 9-figure DTC brands, and the challenges listed below come up again and again.

I’m building a new strategic resource to help solve them, and your input will shape what goes into it.

This is built for you, so I’d love your quick vote below. Thanks in advance!

Meta Audits Are a Waste of Time

Someone had to say it.

Look, I started offering Meta ads in 2013 at my agency.

And up until a few years ago, when we audited Meta ad accounts, we could see some wild things...

→ Overlapping audiences
→ Lack of proper tracking
→ Non-conversion campaign types to get purchases
→ Audience names that didn't match their actual definitions 

Our audit findings were many pages long, NK!

But these days?

Assuming we're talking about 7-figure+ brands that have been running ads for a while...

How much can you REALLY change within the ad account, besides ad creatives?

These brands probably:
→ Use a similar ad campaign structure
→ Have hired multiple agencies
→ And use broad audiences

A simple Meta ads audit won't cut it.  

What can growth marketers and agencies do instead? 

Focus on the levers that move the needle for brands:

#1. Understand who their customers are

→ Who are they? (not just 20-35yo women)
→ Why are they buying?
→ What do they want to see next? 

#2. Understand their buying behavior

→ Analyze what they buy in each order (with tools like Lifetimely)
→ The time between orders
→ Why do they subscribe
→ Why do they churn

#3. Improve 

Use the above info to align their buying behavior with your:
→ Ads (see? I didn't forget about them)
→ Offer
→ Email/SMS flows
→ Product development
→ Website & landing pages
→ And everything else in your marketing.

Do you think I'm wrong? 

I'd love to read your thoughts (reply to this email).

Btw, to show you I put my actions where my mouth is, we stopped doing ad audits at BSR Digital.

Instead, we do a Journey Overlay Analysis.

Where we make sure:
→ Your ad and email strategies
→ Are aligned with your business strategies 

Why?

Because that misalignment between those two is costing your brand money than you think. 

Want yours?

Book it at no cost using this link and let's uncover hidden revenue opportunities.

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One Thing You Should Control ASAP

Q2 just ended, and I know it's been tough for many brands.

Some people in the space have even reported that the Shopify ecosystem is shrinking. 

While everyone blames external factors (tariffs, Meta ads getting more expensive), there's one thing you CAN control:

Your planning.

Most brands set their annual goals in December or January.

But here’s the problem: annual goals are too far in the future to ensure you're consistently on track.

What works instead for us and the brands we work with?

90-day roadmaps.

At BSR Digital, we've seen this approach drive real results.

Here’s what a 90-day roadmap includes:
✅ Clear goals for the next 90 days
✅ Monthly milestones to track partial progress
✅ High-level tasks to make those goals happen

Sounds simple? It is, but only if done right.

Common mistakes brands & agencies make:

🚫 𝗩𝗮𝗴𝘂𝗲 𝗴𝗼𝗮𝗹𝘀 → If your goals aren’t clear, they'll be impossible to achieve. This leads to frustration, wasted time, and lost revenue.

🚫 𝗜𝗿𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗮𝘀𝗸𝘀 → Focus on the highest-leverage actions that actually move the needle.

🚫 𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗴𝗼𝗮𝗹𝘀 → Less is more. We've found the sweet spot is 1-3 goals and 3-5 tasks per goal.

What’s next?

Now that you have a roadmap, here's the most important part:

📌 𝗧𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 → Break high-level tasks into actionable steps. 

📌 𝗧𝗿𝗮𝗰𝗸 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 → Review weekly, and adjust as needed in monthly check-ins.

Q3 is here. Will you make the most out of it?

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

The Power of Storytelling in Business

If you don't know your key business drivers, you're in trouble. 🫣 

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Shraysi Tandon, founder of Kidsy, to discuss that and more interesting topics for brands.

Too many golden nuggets in this one.

Check it out. 👇   

We discussed:
👉 Shraysi's journey from journalism to entrepreneurship
👉 Storytelling for effective leadership and communication
👉 Lessons from high-stakes journalism
👉 The origin of Kidsy from personal parenting experiences
👉 Importance of market validation
👉 Financial fundamentals for sustainable growth
👉 Evolving marketing strategies with consumer behavior
👉 Using AI tools for productivity and efficiency
👉 Building and leading a remote team
👉 Sustainability’s impact on consumer decisions

Tune in:
📺 YouTube
🎧 Spotify
🎙️ Apple
🌐 Website

More episodes our listeners love:

💎 How BRĒZ is Disrupting the Beverage Industry with Aaron Nosbisch
💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

Also Happening in the DTC Space

📰 Is the Shopify ecosystem contracting?
📰 8 Customer Service Metrics To Track and Optimize
📰 TikTok building new U.S. app ahead of expected sale

If you found this interesting, please leave us a review. It’d mean the world to me.