Are You Overcomplicating It?

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Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we’ll cover today:

💠 TikTok Partners With Amazon For In-App Shopping
💠 Are You Overcomplicating It?
💠 How Brand Authenticity Fuels Influencer Content

TikTok Partners With Amazon For In-App Shopping

Social commerce is becoming more important every day.

(In case you had any doubts about it.)

TikTok is now integrating Amazon shopping directly into its platform, allowing users to buy without leaving the app.

How it works:

➝ Amazon product recommendations will appear in the "For You" feed.

➝ Users will need to link their TikTok and Amazon accounts to complete the purchase.

➝ Users will see real-time pricing, Prime eligibility, delivery estimates, and product details.

This is another step from TikTok toward the e-commerce space.

It seems that TikTok users have expressed mixed feelings about ads and TikTok Shop videos in their feeds.

What do you think?

Are You Overcomplicating It?

The other day, a 7-figure e-commerce brand that's barely doing any marketing asked me:

"Brian, what should I do next to move the needle for my business?"

That's a broad question, but here are the options they were considering:

➝ Starting a blog

➝ Sending highly segmented emails for each of the products they sell (a lot)

➝ Addressing each ICP in their podcast and YouTube videos

➝ And 3-5 more ideas

Before judging them, please consider that this is a common situation.

Brands want to grow and start thinking about a thousand things they could do.

Instead of focusing on a handful of ideas better suited to their current situation.

(The 80/20 rule always helps.)

Want to know what I told them?

First, let me give you some context first about their current efforts:

✅ Have a YouTube channel with 8k followers.

✅ Have a podcast.

❌ Barely acquiring new customers (not doing ads, SEO, or anything similar).

❌ Not generating social media content.

❌ Don't have info about their audience (ie. the car - make and model - they own).

❌ Don't engage with their customers.

With this info, I gave them my thoughts about the next steps that will make sense for them:

1. Customer acquisition: 

Only when you have a predictable pipeline of new customers it makes sense to talk about anything else.

2. Commitment to content creation:

Sharing the good, the bad, and the ugly with your audience on social media is key these days.

3. Clear and efficient website:

If your website acts as a leaky bucket with its traffic, then I’ll do no good to your business.

That’s why it’s important it’s optimized for conversions.

4. Attribution tools:

It makes sense to track your efforts across multiple acquisition channels.

5. Post-purchase surveys:

This is useful to gather insights from your customers right after they purchase.

ie. how long they've heard about you before buying for the first time and whether they're buying for themselves or someone else.

6. Calling your customers:

From 6 to 9-figure brands, many founders & CEOs I’ve spoken with call their customers to learn more about them.

ie. What they’d like to get from the brand and what they think about your products, among other things.

Anything else I missed?

How Brand Authenticity Fuels Influencer Content

Everyone knows that brands need to generate content.

But, do you know how brand authenticity influences content creation?

I had the pleasure of discussing this and MANY more interesting stuff with Charisse Pasche and Vicky Pasche, founders of Dapper Boi.

This is an absolute must-listen episode of The DTC Insider podcast!

Check it out 👇

We discussed:

👉 Achieving the $1 Million Milestone as a Women-Owned Business.
👉 The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth.
👉 Acquisition Strategies: Channels, What’s Working, and Challenges.
👉 Tailoring Funnels for Each Persona.
👉 Building a Loyal Customer Base: Insights Behind a 30% Retention Rate.
👉 Their Content Creation Process
👉 The Role of 3D Style Mate in Customer Engagement.
👉 Overcoming Fundraising Challenges and Finding the Right Investors.
👉 Balancing Personal and Professional Lives as Co-Founders and Life Partners.

🎧 Tune in!

More episodes our listeners love:

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space:

📰 10 Tips to Increase E-Commerce Sales This Holiday Season on TikTok
📰 Facebook Ads 2024 data: Clicks and conversions up, costs down
📰 YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed

Work for a DTC Brand?

Can’t scale your ad campaigns without seeing a dip in performance?

At BSR Digital, we have over 10 years of experience doing that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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