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All - Podcast - Brand Collaborations
Customers are not buying products anymore
Hey there,
Imagine building a bigger customer base by reaching completely new audiences.
And expanding your geographical reach.
And of course, increasing your sales.
Director of eCommerce and Customer Experience at Overtime, Ari Cheszes, assures us that brand collaborations can help you achieve those goals.
Especially in the e-commerce, fashion, and apparel industries, brand collaborations offer significant opportunities for companies to connect and work together.
See, customers not only buy products, they buy experience.
They want brands that stand for something they truly believe in.
Brands that represent something much bigger than just a material thing.
There is a lot to be gained by working with other brands, like:
— Learning about the successful and unsuccessful processes and strategies from inside or outside of an industry.
— Reaching new audiences, generating incremental revenue, and creating a buzz to stay relevant.
So, what should companies look out for when planning to enter into a brand collaboration?
Stay tuned to clear your doubts, hear about the surprising benefits collaborations can generate, and see how customer’s experiences leverage your results:
Hope you enjoy this episode,
Brian
PS: Are you interested in being a guest on the Fit Growth Machine podcast?
Or know someone who would like to? - Reply to this email and I’ll get back to you as soon as I can.