All - Podcast - First Party Data - Kurt K - (copy 08)

Marketer here? 👉 The Importance Of First-Party Data You Should Know

One of the ways to improve your marketing and business is by using data to operate more effectively in the big digital world. 

And no matter the size of your business, it all comes to one key point:

How you take advantage of the technologies out there.


, it is known that every business has a level of prioritization and resources, yes. But the technology IS out there for everyone to use and get to success.

Like Kurt Kendall.Kurt is passionate about driving business growth and transformation at the intersection of digital, data, and the consumer.

He has deep expertise across analytics, technology, and strategy in senior executive roles with leading companies, including Under Armour, Glaxo-Smith-Kline, and most recently, Publishers Clearing House.

Today, Kurt discussed these topics with us:

  • Consumer privacy and How to use data to get more effective outcomes.

  • How to improve "top of the funnel" efforts.

  • Getting the appropriate measurement framework.

  • How workers are affected by the informational industry changes.

  • Data is fragmented across platforms: what brands can do about it. 

Sounds like a pretty interesting new episode, right? 

Let me know if there’s anything you’d like to add.




P.S.: Think your experience and knowledge can help others grow? 

Do you know someone who would be an awesome guest on the Fit Growth Machine podcast?

Feel free to reply to this email, and I’ll get back to you soon.