All - Podcast - Fundamentals for building a saleable eCommerce brand (copy 01)

Brands need a solid foundation.Don’t you think, ?

These include having the right systems in place, an efficient customer support team, proof of demand, and good margins.

You also need an engaged audience, which can be built through a blog or a support community.

This is what Bobby Reger, a growth-oriented marketing leader with more than 10 years of experience across the technology, SaaS, CPG, and DTC industries, stands for.

He is also the Director of Marketing at Elements Brands, a company that acquires e-commerce brands.

Bobby and his team have scaled multiple brands from low seven figures to eight figures in revenue.

, do you want to understand more about the essential foundations for building a profitable brand?

Or about what do brand owners need to prepare for a potential exit? 

Tune to this episode for more 

Plus, you’ll also learn about:

• Bobby explains what Elements Brands does and what it looks for when acquiring brands.

• The systems and marketing channels brands need to scale and prepare for an exit.

• About changes in customer acquisition and retention costs — and the changes in conversion rates experienced by Elements Brands' portfolio of companies.

• What caused the change in e-commerce exits, revenue multiples, and EBITDA multiples?

• Common challenges brands have been facing in building a team.  

Sounds interesting, right? 

Tell me what your thoughts are.

Best,

Brian.

P.S.: Feel like you too could be a great guest on the Fit Growth Machine podcast? Or know someone who would love to share great knowledge? 

Reply to this email, and I’ll get back to you as soon as I can.