All - Podcast - Patagonia - Building a Scalable eCommerce Brand

, do you know what it takes to build a scalable business? 

What strategies can you invest in to effectively market your brand and grow profits?

According to Angela Clark, you have to start by being clear about your mission and vision. You also have to know where to invest your time and energy wisely. 

Business leaders have to make hard decisions and determine which tactics to use to promote their brand.

Angela Clark is the Head of Digital Studio at Patagonia, a certified B Corp outdoor apparel company based in Ventura, California. 

She is a digital strategist and an accomplished e-commerce leader who has worked with some of the most iconic American brands like Levi Strauss, True Religion, Pottery Barn, and eBay. 

Angela has specialized in building digital businesses and high-performing teams.

She has led merchandising, marketing, and project management for a wide range of sectors and channels and has developed successful strategies for high-growth companies.

Want to see what you’ll learn from this new episode? 

• Angela Clark's background and how she entered the e-commerce space.

• Angela's thoughts on the current challenges faced by the e-commerce industry and how brands can prepare for unexpected events.

• How to build a scalable business — and some of the tough calls Angela has had to make.

• How having a clear vision and mission helps brands succeed.

• The strategies Angela uses to boost traffic and increase sales.

• Angela talks about her favorite book, mentors, and how to get in touch with her.

Check out this great episode

And let me know what you think about it.

Always happy to hear from you,

Brian

P.S.: Think your experience and knowledge can help others grow? Or do you know someone who would be an awesome guest on the Fit Growth Machine podcast?

Feel free to reply to this email, and I’ll get back to you as soon as I can.