Consumers today are more conscious of their environmental impact and their health.
More than ever, they are focused on supporting sustainable brands and looking towards transitioning entirely towards plant-based diets.
Creating a marketplace for plant-based and sustainable living products is on the rise, and consumers are willing to pay more for sustainable alternatives.
Kory Zelickson is the CEO and Co-founder of Vejii, an online marketplace that connects consumers with plant-based and sustainable-living products in a consolidated shopping experience.
With over 15 years of experience in innovation and online marketing, Kory has grown multiple e-commerce and technology startup companies from the ground up.
Kory is an engineer by trade focused on developing retail distribution within the plant-based and sustainable product categories.
Here’s a glimpse of what you’ll learn on this episode:
Kory Zelickson’s career background and why he started Vejii.
What is Vejii, and what does it offer to consumers?
Kory explains the gaps he identified in the marketplace that pushed him to start Vejii.
What were the challenges in launching Vejii?
How brands benefit from using the Vejii platform.
Kory explains the challenges they face in the marketplace.
The key considerations and strategy behind Vejii acquiring companies.
Reasons to invest in the plant-based industry.
What opportunities did the pandemic create for Vejii?
Let me know your thoughts,
Brian
P.S.: Feel that sharing your experience would benefit others? Or know someone who would love to be a guest on the Fit Growth Machine podcast?
Reply to this email, and I’ll get back to you as soon as I can.