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All - Podcast - Process of innovation - T Finn (copy 02)

Innovate, Ideate, and Successfully Launch

August 22, 2022

, do you know what brands can do to successfully launch and market their products?

Innovation is about coming up with solutions to customer’s problems.But what does it really take to design and innovate a product?

First of all, identify a need in the market that requires a solution.Next, do research about the market gap, determine if there’s an opportunity to create a unique product and get validation for your idea.

Does this process sound interesting to you?  

  • From ideation to product launch.

  • How a unique value proposition differentiates a product from competitors.

  • Tips for identifying the right target market and the importance of social proof.

To be honest , this is just a glimpse of what you’ll learn from today’s new episode of my podcast.Theresa Finn is the CEO and Co-founder of Hammer Head Swim Caps, a company that invented the world's only protective swim cap using their patented HIT Honeycomb Impact Technology to minimize accidental head injuries in the pool. 

She is a business executive with a strong marketing, manufacturing, and sales background which helped prepare her to lead Hammer Head Swim Caps’ business operations. 

Theresa is also a wife to a swim official for NFHS and USA Swimming, and a mother to an 18-year old competitive swimmer.

If you tune in today’s new episode, you’ll also find out about:

  • Theresa Finn's background and how the idea for Hammer Head Swim Caps came about.

  • How Theresa and her business partner found the software and manufacturer to produce their product.

  • Theresa's strategy for identifying the right target market — and the lessons learned building the brand.

  • Hammer Head Swim Caps’ unique value proposition (UVP) and marketing strategies. 

Hope you get the best out of it. 

Talk soon,

Brian 

P.S.: Are you interested in being a guest on the Fit Growth Machine podcast?

Or know someone who would love to? I’m more than happy to hear about you.Reply to this email and I’ll answer you soon.