Shop Amazon Directly from Facebook & Instagram Ads

Your weekly dose of best practices for building a successful DTC brand.

Welcome to this issue of The DTC Insider newsletter. 👋 

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

💠 Shop Amazon Directly from Facebook & Instagram Ads

💠 Meta's New Flexible Ad Creative Format

💠 How to Leverage Paid Ads & Email Marketing in Q4

Shop Amazon Directly from Facebook & Instagram Ads

This is a big deal 🔥

Soon, you'll be able to check out with Amazon without leaving Facebook or Instagram.

By partnering with Amazon, Meta can make it easier to allow shops to sell goods on Facebook and Instagram without creating custom storefronts on those apps.

According to an Amazon spokesperson, customers in the U.S. will see:

👉 Real-time pricing

👉Prime eligibility

👉Delivery estimates

👉And product details on select Amazon product ads in Facebook and Instagram as part of the new experience.

In-app shopping with Amazon is available for select products advertised on Facebook or Instagram and sold by Amazon or by independent sellers in Amazon’s store.

For that to work, Facebook/Instagram users will need to link their profile to their Amazon account.

Now, the big question we all have...

Is this going to help advertisers track Amazon purchases made through Facebook/Instagram ads?

The answer is no.

Amazon will not share with Meta:

👉 Your specific shopping actions (ie. purchases, product views, or searches on Amazon)

👉 Your name or other information that directly identifies you

Will this lead to something bigger? Maybe.

But we don't know.

Will you connect your Amazon account to Meta?

Meta's New Flexible Ad Creative Format

There's a new ad creative format in town.

It's called 'Flexible', and it's similar to "Pmax" creative assets.

How does it work?

You upload up to 10 images or videos and Meta will then use your assets to personalize your ad and show it in the format that may perform best.

How is it different from "Dynamic Creative"?

This new feature is able to create new formats in real time.

For example, it can automatically create single-image ads, video ads, or carousels.

Right now, this seems to be only available when selecting the Traffic campaign objective.

But I guess they'll look it out to other campaign types soon.

As we've mentioned many times, AI is here to stay, and it's quickly taking over the "manual tasks" of creating ads.

What do you think about this?

How to Leverage Paid Ads & Email Marketing in Q4

We continue with the episode series on tips to make the most out of this commercial season.

In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing.

In this episode of The DTC Insider podcast, we discussed:

👉 Meta's Budget Scheduling Feature

👉 Shopify Report on Holiday Shoppers

👉 Holiday Shopper Purchase Timing and Spending Habits

👉 Q4 Planning

👉 Importance of 90-Day Roadmaps

👉 Planning Budgets and Funnels

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