Still Staring at a Blank Page While Planning 2024?

Welcome to this issue of The DTC Insider newsletter. 👋 

We'll send you weekly emails, every Wednesday, trying our best to deliver great value to your inbox.

In this newsletter, you'll find:

💠 Top Books of 2023

💠 Still Staring at a Blank Page While Planning 2024?

💠 3 Levers To Grow Your Business in 2024

Top Books of 2023

During 2023, we had a blast interviewing DTC founders and directors from top brands.

We definitely learned A LOT of lessons.

And also, we collected a ton of books mentioned by our guests on the episodes.

Here are the top ones they mentioned:

• Shoe Dog: A Memoir by the Creator of Nike

• Influence: The Psychology of Persuasion

• $100M Offers

• This is Marketing

• Profit First

• Demand-Side Sales 101

• The Adweek Copywriting Handbook

• They Ask, You Answer

• Think Again

• The War Of Art

• The Elements Of Choice

• Purple Cow

• The Slight Edge

• The 5 Second Rule

• Influence Is Your Superpower

• Swim with the sharks without being eaten alive

• Delivering Happiness

• Big Little Legends

• Go-giver

• Building a Storybrand

• Contagious

• I'm just saying

• The startup of you

• The Four Steps to the Epiphany

• Measure What Matters

• Traction

• 4 Disciplines of Execution

I don't know about you, but I'm already getting many of these 🔥

Do you have any other to recommend? Reply to this email.

Still Staring at a Blank Page While Planning 2024?

Planning could be tough.

Especially this time of the year.

When we're all tired and just want to wrap things up.

If you're feeling the same, here are 3 questions that have helped me through that situation.

BACKSTORY:

The other day I was on a call with this client.

And he said there's so much going on in his business.

Which makes him confused about the next steps he should take.

Who hasn't been in that position?

I've been there many times.

And it's not a great feeling.

Anyway, I told him about these 3 questions, and he loved it!

So I thought of sharing it with you:

QUESTION #1: WHAT DO YOU WANT?

It seems obvious.

Yet, many times, we choose to do what other people want, instead.

I mean, why spend time and money on doing something that just don't want to do?

Maybe you want to discontinue a product line.

Or to start producing your dream product that for some reason you haven't done for no reason.

But you don't do it because you're afraid of the impact.

Or what people may think.

QUESTION #2: WHAT ARE THE INDUSTRY TRENDS?

Do your research (ie. competitors, industry reports).

What's working right now for other companies?

What do people want to buy?

QUESTION #3: WHAT DO YOUR CUSTOMERS WANT?

Survey/call your customers and ask them.

What would your customers like to see from you?

What do they love about your products?

What would they like to see improved?

The goal of these questions is simple: to focus on what matters.

I hope you find this useful, the same way this client did.

Key Questions That Will Help You Plan For 2024

The other day I was on a call with a client.

And he said there's so much going on in his business.

Which makes him confused about the next steps he should take.

So, I told him about these key questions, and he was amazed at how helpful they were.

In this episode of The DTC Insider podcast, we discussed:

👉 How To Plan A Business You REALLY Want to Work In

👉 Key Questions That Will Help You Get Off

🎧 Tune in to our latest episode: https://thedtcinsider.com/

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