The #1 Ad Channel For Successful DTC Brands

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Welcome to this issue of The DTC Insider newsletter. 👋

We'll deliver the latest growth marketing news and trends in the DTC space straight to your inbox.

For those at SubSummit (I envy you 😂, really), have fun, learn, and connect with amazing people.

Topics we’ll cover today:

💠 TikTok Has Launched an Image Search Feature to TikTok Shop

💠 The #1 Ad Channel For Successful DTC Brands

💠 Turning Your Team Into a Content Generation Machine

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TikTok Has Launched an Image Search Feature to TikTok Shop

A new TikTok feature aims to make its e-commerce functionality even more compelling.

Instead of using the search bar to find products, users can now take or upload a photo of an item, and the app will show similar products for consumers to purchase on TikTok Shop.

TikTok recently revealed that TT Shop now has more than 15 million sellers worldwide, including over 500,000 in the US.

So this is a great move to boost sales on TT Shop.

For now, this is available to users in the US and Southeast Asia.

I've personally never used visual search features, have you?

The #1 Ad Channel For Successful DTC Brands

Many brands are looking for their next big ad channel.

Yet it's been right in front of them all along.

I've interviewed over 100 brands on The DTC Insider podcast.

And every time I ask 7 and 8-figure brands about their top-performing platform.

Their answer is ALWAYS the same: Meta.

What about TikTok, or TT Shop?

Sure, for some brands it might be working great.

But for most of those I speak with, it's not there yet.

In most cases, Meta typically represents 90% of their ad traffic and revenue.

Don't get me wrong...channel diversification is very important.

And it would be best if you were always looking for new ones.

However, keep in mind that it'll unlikely move the needle in the short term.

Thoughts?

TL;DR:

➝ The no.1 channel for most brands I speak with is still Meta.

➝ Channel diversification is great, but set proper expectations for what to expect in return.

➝ Find ways to improve your results by improving the "after the click" experience (ie. LPs, offer).

Turning Your Team Into a Content Generation Machine

In 2023, this company grew by 200%.

The biggest lever? Hint: it isn't ads.

This time, I had the pleasure of interviewing Annette Azan, founder of Nuudii System, on The DTC Insider podcast.

And I was blown away by their unique approach to content creation (short and long-form).

Which was their main growth lever for almost 2 years in a row.

I strongly advise you to give this one a listen, as it might change your perspective regarding content creation.

We discussed:

👉 Key Drivers Behind 196% YoY Growth
👉 Insights on Meta Ad Strategy: The Power of Video and Analogies
👉 Customer Retention Strategies: Rewards Program, SMS, and Email
👉 Building Loyalty with No Direct Competitors
👉 Team Members in Brand Videos: Enhancing Authenticity and Customer Connection

🎧 Tune in to our latest episode: https://thedtcinsider.com/c/podcast

Have you heard these top-listened episodes?

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 LinkedIn's "Top E-Commerce Voice" Reveals The #1 Struggle for DTC Brands with Neal Goyal

NEW!  More News in the DTC space:

📰 Skims opens first permanent store in Washington, DC’s Georgetown neighborhood

📰 Victoria’s Secret, Vitamin Shoppe tips for building a successful loyalty program

📰 YouTube will finally let creators test multiple thumbnails at once

Work for a DTC Brand?

Do you own or work for a DTC brand and are feeling a bit stuck in your brand's growth journey?

You’re not alone. It’s 2024 and brands need something different to keep growing.

At BSR Digital, we understand that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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