We’re officially in “post-BFCM recovery mode”.
Some brands are celebrating record numbers.
Others are wondering why things felt harder than they should’ve.
Most are…tired.
If that’s you...same here. 🤚
And that’s exactly why I hosted The 2026 Profit Reset yesterday.
Not another “ad tactics” session…
…but a practical breakdown of the systems, behaviors, and decisions that will shape your entire 2026 performance (and make your life a lot easier).
If you missed it, don’t worry, the replay is now available here.
And below, I’m sharing one of the key insights founders told me hit hardest.
Let's dive in.
Topics we'll cover today:
💠 The Profit Leak Almost Every 7-Figure Brand Has
💠 The 10-Minute Q1 Diagnostic (for brands who want clarity fast)
💠 Top-Listened Podcast Episodes
💠 Latest News in the DTC Space
The Profit Leak Almost Every 7-Figure Brand Has
After auditing so many brands this year, one thing is painfully clear:
Most teams are operating on effort, not systems.
And effort doesn’t scale. Systems do.
This shows up as:
→ Customer acquisition focused only on ad account tweaks
→ Limited understanding of who your customers are and what they want
→ Email flows that don’t match your customers’ behavior
And the result?
Volatile performance.
Missed revenue.
Margins squeezed from every angle.
Meanwhile, the best-performing brands?
They build three systems...simple, but incredibly powerful:
Acquisition System
Offer System
Retention System
Not isolated.
Not managed by disconnected partners.
But working together as one growth engine.
Because when your marketing aligns with how customers actually behave, efficiency skyrockets.
This is where 2026 will be won or lost.
It walks through all 3 leaks, the Behavior Alignment Triangle, the Q1 Profit Plan framework, and the exact process I use with 7 and 8-figure brands to identify hidden revenue opportunities.
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Follow me on LinkedIn for more growth marketing content in the e-commerce space.
Promote your Business to 11,000+ People in the DTC Space
The DTC Insider (newsletter + podcast) reaches a highly qualified audience of DTC founders, directors, and marketers. Learn more about the sponsorship opportunities we offer for your business.
The 10-Minute Q1 Diagnostic (for brands who want clarity fast)
If you only do one thing this week, do this:
Run a 10-minute diagnostic on your own brand.
Ask yourself:
1. What is the ONE customer behavior that would move profit the fastest if improved?
Examples: boost customer subscription take rate, decrease time between the 1st and 2nd order.
2. What waste can you remove in 2026?
Examples: new channels, unnecessary tests, unsuccessful/unprofitable products, heavy discounts, overly broad retention campaigns.
3. What ONE project would support both?
Examples:
Fixing hero-offer messaging → PDP alignment
Building a clear second-purchase path
Designing a replenishment system
If you define:
One behavioral lever
One efficiency goal
One focus project
…your Q1 becomes clearer than most brands’ entire year.
If you want help mapping your customer journey, quantifying your leaks, and turning this into a clear 90-day roadmap…
This is exactly what we do inside the 30-Day Revenue Efficiency Review Program.
It’s not about adding more, it’s about removing the friction that’s holding you back.
If you want to explore it for Q1, book an intro call with me using this link. No strings attached, I’ll just walk you through the program details.
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Follow me on LinkedIn for more growth marketing content in the e-commerce space.
Top Podcast Episodes of 2025
This week I took a break from new episodes on The DTC Insider podcast (we'll be back soon!).
In the meantime, you can enjoy some AMAZING conversations I've had with super successful brands in 2025:
What did you think of today's newsletter?
If you found this interesting, please leave us a review. It’d mean the world to me.
Latest News in the DTC Space
📰 The Asia Pacific Social Trends Shaping Business in 2026 [read more]
📰 Pinterest Launches New Shopping Collaboration With Walmart [read more]
📰 4 Trends Shaping Social Media Marketing in 2026 [read more]
About The Writer
Brian Roisentul is the founder & CEO of BSR Digital, a growth marketing agency he started in 2013 to help e-commerce brands unlock hidden revenue by identifying misalignments between their marketing and customer behavior. He is also the host of The DTC Insider podcast, where he interviews thought leaders, founders, and directors in the e-commerce space.
Whenever you're ready, there are 3 ways I can help you:
Want to talk shop?
If your brand is doing at least 7 figures, apply here to get featured (for free) on The DTC Insider podcast and my team will get in touch.
Need help to grow your online sales?
Book a call with me and let’s explore how my team and I at BSR can help you.
Promote your Business to 11,000+ People in the DTC Space
The DTC Insider (newsletter + podcast) reaches a highly qualified audience of DTC founders, directors, and marketers. Learn more about the sponsorship opportunities we offer for your business. If you’d like to become a sponsor, apply here.