Shopify just made a quiet move that most brands are going to overlook.

At the same time…

We’re already in Q2, and the same mistakes keep showing up.

Plans built on guesses.
Teams optimizing ads instead of the business.
And brands focusing on the first purchase while ignoring everything that happens after.

This week’s newsletter is about that disconnect.

What’s quietly changing in the ecosystem…

And what you should actually be focusing on right now. 

Check it out. 👇  

(No podcast episode this week, will be back this Friday!)

Topics we'll cover today:

💠 The 3 Mistakes That Will Kill Your Growth in Q2
💠 Shopify Just Made a Quiet but Very Important Move
💠 Latest news in the DTC space

Q2 is where most brands either scale efficiently or burn cash.

And after working with hundreds of brands, I keep seeing the same pattern.

It’s not tactical mistakes.
It’s strategic ones.

Let’s break them down.

Most brands don’t have a planning problem.
They have a context problem.

“I want to grow 20% this quarter.”
Okay…based on what?

What happened last Q2?
What actually drove revenue?
Which actions moved the needle?

If you don’t have that context, your plan is just a guess.

And guesses don’t scale.

The brands that actually grow don’t just set targets.

They reverse-engineer them.

This one is everywhere.

Revenue drops → change ads.
Performance dips → launch new creatives.

But not every business problem is an ad problem.

Ads are just one piece.

The real levers are:
→ Offer
→ Messaging
→ Value ladder

That’s what actually drives performance.

If those are off, your ads won’t fix it.

You’re optimizing the wrong thing.

Most brands are obsessed with the first purchase.

Very few think about what happens after.

But that’s where the real leverage is.

You can map:
→ What people buy first
→ What they buy next
→ How long it takes between purchases

And once you see that, everything changes.

Your offers improve.
Your email flows make more sense.
Your timing gets sharper.

You stop guessing.
You start building systems.

In the end, there are only 3 ways to grow:

→ Acquire more customers
→ Increase AOV
→ Maximize LTV

That’s it.

The brands that win in Q2 aren’t doing more.
They’re just doing the right things better.

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If you need an experienced growth partner to help your brand grow in Q2, let’s chat.

Over the past few months, we’ve audited over 50 7fig+ brands. 

Most weren’t struggling to grow.
They were struggling to grow efficiently. 

Revenue was there.
Profit wasn’t. 

And in many cases, the same patterns kept showing up:

That’s what keeps brands stuck in plateaus, even while spending more.

Q2 is where this compounds.

You either fix the system…
Or you pay more to get the same results. 

At BSR, we work with 7- and 8-figure brands to identify where profit is leaking across ads, email, and the customer journey, and build a clear roadmap to scale efficiently.

If you’re planning to push growth in Q2, this is the moment to get the foundation right.

Shopify just made a quiet but very important move.

They brought B2B to every plan.

For the first time, you can run wholesale and DTC in the same backend, without apps, without workarounds.

And most brands are going to miss what this actually means.

This is not a “feature update”.
This is a shift in how brands should think about growth.

B2B is not new.
But it’s been inaccessible.

Too complex.
Too fragmented.
Too dependent on patches and manual processes.

So most brands just ignored it.

But here’s the reality:

The global B2B e-commerce market is MASSIVE.

And more importantly…it’s one of the fastest ways to increase LTV.

Some brands see significantly higher reorder frequency from B2B vs DTC.

This is not about adding a new channel.
This is about unlocking repeat revenue at scale.

With this rollout, you can now:

→ Set up wholesale customers (companies)
→ Create custom pricing (catalogs)
→ Offer volume discounts and payment terms
→ Let buyers self-serve and reorder

All natively inside Shopify.

No more spreadsheets.
No more email orders.
No more patchwork systems.

One backend.
One source of truth. 

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

If you found this interesting, please leave us a review. It’d mean the world to me.

📰 How Meta’s AI push is changing ad creation [read more]
📰 What OpenAI’s TBPN deal reveals about branded entertainment’s limits [read more]
📰 Google says its AI-powered ads help some brands lift online sales by 80% [read more]

Brian Roisentul is the founder & CEO of BSR, a growth marketing agency he started in 2013 to help e-commerce brands unlock hidden revenue by identifying misalignments between their marketing and customer behavior. He is also the host of The DTC Insider podcast, where he interviews thought leaders, founders, and directors in the e-commerce space.

Want to talk shop?
If your brand is doing at least 7 figures, apply here to get featured (for free) on The DTC Insider podcast and my team will get in touch.

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Book a call with me and let’s explore how my team and I at BSR can help you.

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