Things To Do Before 2024 Ends

Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:

💠 Meta to Limit Health and Wellness Categories
💠 Things To Do Before 2024 Ends
💠 Unlocking New Revenue Streams in 2025

Meta to Limit Health and Wellness Categories

Starting January, Meta is rolling out restrictions on health-related data.

This could affect how brands market products like supplements, acne treatments, and even Botox.

Here's the gist:

➡️ Sensitive info like purchases or cart activity will face restrictions.
➡️ Meta will limit access to data in health, financial services, and politics.
➡️ Campaign optimization tools might stop working for some events.

What's changing?

Meta plans to restrict mid and lower-funnel data. Shopping cart activity or purchase history could be impacted.

➡️ General claims like “boosts energy” might avoid restrictions.
➡️ Vitamins marketed for conditions like arthritis may face limits.
➡️ Botox for migraines? Likely restricted. Botox for cosmetics? Maybe not.

How are advertisers reacting?

Advertisers are concerned.

➡️ Some call the policy “vague.”
➡️ The timing during the holiday rush feels “tone-deaf.”
➡️ Losing purchase optimization? One marketer says it would be “catastrophic.”

Meta says the changes aim to prevent sharing sensitive data. Advertisers should review their data categorization in Meta Events Manager.

Miscategorized? Request a review.

Why it matters

This policy affects data many DTC brands rely on.

➡️ It’s about better data privacy.
➡️ But it complicates ad strategies for some brands.

There are still a lot of unanswered questions, so stay tuned as Meta releases more information (hopefully!).

That being said, this is just another reminder for brands to diversify and adapt to new rules.

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

Things To Do Before 2024 Ends

If you think the year is over. Think again.

Even though the peak season is over for many brands, there are still some things you can leverage before the year ends.

Let's go through a few of them:

🎁 HOLIDAY SALE:

Typically, when BFCM is over, many advertisers lower their ad spend.

Which causes advertising costs to go down.

That creates an opportunity for many brands to offer their audience the last chance to get some good deals before the year is over.

📈 ANALYZE 2024:

This is as good a time as any for analyzing what happened during the year.

I'd suggest looking at the following:

👉 Top/worst-selling months VS 2023
👉 Top/worst-selling products
👉 Top/worst-performing customer acquisition & retention channels
👉 KPIs: AOV, CAC, LTV, New vs Returning Customers, Avg. orders/yr per customer, revenue, and profit margins
👉 Go through the positive and negative reviews
👉 Identify your top customers and try to find common patterns

🎯 PLAN Q1:

Based on your analysis of the current year, define your goals for Q1.

Or even for the entire year.

I firmly believe that to get specific answers, we need to ask the right questions.

Sounds easy, but it's not.

Here are some ideas:

👉 What goals would you like to achieve?
👉 What products would you like to launch/discontinue?
👉 Where are the main bottlenecks that are preventing your business from growing?
👉 What channels are helping you the most?
👉 What feedback have you received from customers, and how can you incorporate it into your strategies for improvement?
👉 Are there any recurring customer issues that need to be addressed?
👉 What are your competitors doing successfully, and how can you adapt or differentiate to stay ahead?

Of course, the list is endless, but I believe these are very important aspects to consider when planning ahead.

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If you don't have anyone to help you with this, we'd be happy to help. Just book a call with me and let's see what we can do for you.

“10% of sales should coming from referrals”

Hey there! I’m Luke Yarnton, Founder of The Rave and a self-proclaimed referral marketing nerd 🤓. I’m obsessed with building referral programs that unlock real value.

• I’ve studied all the best cases (like Harry’s) and worked with 300+ Shopify Plus brands

• Helped companies build “referral armies” driving 10% of revenue (most programs only do 2%)

• Generated over $5M in referral transactions this year alone

Give me 15 minutes, and I’ll show you how to tap into your customers’ networks. Plus, I’ll buy you lunch ($20 UberEats voucher)!

👉 Book a no-pressure chat with me!

Unlocking New Revenue Streams in 2025

Unlocking new revenue streams is no longer optional.

Unless you don't want to keep growing your brand.

2024 was the year in which most brands realized this.

2025 will be the year to take action.

In today's episode of The DTC Insider podcast, the one and only Neal Goyal came to share way too many golden nuggets you should listen to if you're in the e-commerce space.

If you know Neal, you know this episode is going to be 🔥

Check it out 👇

We discussed:

👉 Neal Goyal emphasizes the importance of reducing customer acquisition costs.
👉 What Disco offers for brands.
👉 Why meeting customers where they are is crucial for effective marketing.
👉 The role of machine learning in understanding customer behavior.
👉 How brand collaborations can lead to significant insights and opportunities.
👉 The Evolution of e-commerce.
👉 Why decentralization in marketing strategies is becoming increasingly important.
👉 The benefits of building a personal brand.
👉 Predictions for 2025.

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

📰 TikTok Files for Injunction to Extend Deadline for US Sell-Off
📰 TikTok Shop Mastery: Making TikTok videos for high engagement
📰 How To Create a Customer-Obsessed Business Culture

Want to Make 2025 Your Brand’s Best Year Yet?

In 2024, we audited over 120 brands, and we found that many of them have been stuck in a revenue plateau for 2, and even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 2 spots left for brands that want to unlock the next level of growth.

Will you be one of them?

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