I’m writing this one while enjoying a family vacation in sunny Mexico. ☀️
It’s a slower week (and the tacos are dangerously good), but I still wanted to show up for you and share something valuable today.

So this week’s edition will be a bit shorter than usual, but still packed with insights you can put to work right away.

Let’s dive in 👇

Topics we'll cover today:
💠 This Wasn’t on Your Radar (But Should Be)
💠 Top-Listened Podcast Episodes

Haven’t you started planning 2026 already?

I know…every single fiber of your body is focused on Black Friday and the holiday rush.
But that’s an operational problem. 

When are you going to start thinking about Q1?
Mid-January? 

That’s too late.

There’s always something going on: launches, campaigns, fulfillment, chaos.

But the best brands find a way to operate in the present while planning the future, even if that means sketching plans six months ahead.

Will it be perfect?
Far from it. 

But will it help you unlock revenue and profits by being more intentional and efficient?Absolutely.

When planning 2026, don’t just look at what’s “in season”. Start creating your own sales peaks.

Every brand has its own rhythm, but nothing should stop you from designing your own commercial moments, beyond the usual suspects like Black Friday or Valentine’s Day.

Think about things like:
🎉 A brand anniversary or milestone
🚀 A strategic product drop
🤝 A partnership launch
🛍 A private or early-access sale
⏰ A limited-edition release

These are not just promos.

They’re anchors in your yearly rhythm: reasons to communicate, moments to drive urgency, and opportunities to train your audience to show up.

So, go back to your 2025/2024 results (you can start with Shopify's Sales Over Time report) and look for the flat spots.

Where’s the momentum missing?
Where could you create a spark?

Because waiting for “the next big season” isn’t a strategy, it’s gambling.

The best brands don’t wait for traffic.
They create it (and I’ve written about those stories multiple times). 

P.S. If you want to enter 2026 with a clear plan instead of playing catch-up, join the waitlist for the next Revenue Efficiency Review cohort opening in December.

It’s a 30-day process to uncover hidden revenue, eliminate inefficiencies, and design your Q1 roadmap, before the year even starts.

Because thriving brands don’t wait for the new year to plan it.

They’re already executing it.

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The DTC Insider (newsletter + podcast) reaches a highly qualified audience of DTC founders, directors, and marketers. Learn more about the sponsorship opportunities we offer for your business.

This week I took a break from new episodes on The DTC Insider podcast (we'll be back this Friday!). 

In the meantime, you can enjoy some AMAZING conversations I've had with super successful brands:

If you found this interesting, please leave us a review. It’d mean the world to me.

Brian Roisentul is the founder & CEO of BSR Digital, a growth marketing agency he started in 2013 to help e-commerce brands unlock hidden revenue by identifying misalignments between their marketing and customer behavior. He is also the host of The DTC Insider podcast, where he interviews thought leaders, founders, and directors in the e-commerce space.

Want to talk shop?
If your brand is doing at least 7 figures, apply here to get featured (for free) on The DTC Insider podcast and my team will get in touch.

Need help to grow your online sales?
Book a call with me and let’s explore how my team and I at BSR can help you.

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