Turn BFCM Shoppers Into Loyal Customers

BFCM is over, and the data is in!

We’ll dive into all the relevant stats, and most importantly…we’ll cover how to turn your holiday shoppers from deal-hunters into raving fans.

If you’re new, we strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:

💠 BFCM Results Are In!
💠 Turn BFCM Shoppers Into Loyal Customers
💠 Maximizing LTV of BFCM Customers

BFCM Results Are In!

The data is here.

Shopify President, Harley Finkelstein, published the results:

$11.5B Worldwide Sales By Shopify Merchants On BFCM.

Here are some interesting stats:

📈 $11.5 billion in global sales from merchants, an 24% increase in sales from 2023
🎉 76+ million consumers worldwide bought from Shopify-powered brands
1️⃣ 16,500+ entrepreneurs made their first sale on Shopify
💰 More than 67,000 merchants had their highest-selling day ever on Shopify
🛍️ Hottest product categories: Clothing Tops, Cosmetics, Fitness & Nutrition, Pants, Activewear
🛒 Average cart price: $108.56 ($109.70 on a constant currency basis)
🌎 Top selling countries: US, UK, Australia, Canada, Germany
🏙️ Top selling cities: Los Angeles, New York, London, San Francisco, Miami
🕜 Peak sales per minute: 12:01 PM EST on Black Friday
🚚 Cross-border orders represented 16% of all global orders
💳 58% year-over-year increase in sales made via Shop Pay
📦 91M+ packages globally were tracked on the Shop App

On a separate note, there was a comment by Kunle Campbell that got my attention.

He breaks down the BFCM Sales Growth YoY:

2018: $1.5B
2019: $2.9B (⬆️ 93%)
2020: $5.1B (⬆️ 76%)
2021: $6.3B (⬆️ 24%)
2022: $7.5B (⬆️ 19%)
2023: $9.3B (⬆️ 24%)
2024: $11.5B (⬆️ 24%)

10X from $1.5B in 2018 to $11.5B in 2024.

Finally, I cannot wrap up this section without giving a big shot-out to someone I followed very closely during this event: Jeremiah Prummer, founder of KnoCommerce.

He posted multiple daily updates on the BFCM performance for 2,300 of their clients (merchants).

Here's the one after Black Friday was almost over:

As you can see in the above chart, the pattern before and during Black Friday was very similar to 2023, only that it was 22% up YoY on a same-store basis (2,300 stores).

On Cyber Monday, he said that we followed the same pattern as last year: +21% YoY.

Surprisingly enough, his data (+22%) was very close to the overall growth YoY Shopify posted (+24%).

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Turn BFCM Shoppers Into Loyal Customers

You've likely acquired many customers on BFCM.

However (and I hate to bring bad news 😕)...

Most of them won’t come back...UNLESS you do something about it.

It’s not cheap to acquire customers this time of the year.

That’s why you need a game plan to maximize their lifetime value (LTV) after BFCM.

I've put together this mini-guide with 100% actionable tips to turn these "deal-hunters" into "raving fans".

Check it out!

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If you don't have anyone to help you with it, we'd be happy to help. Just book a call with me and let's see what we can do for you.

Maximizing LTV of BFCM Customers

Most of your new BFCM customers won't come back.

Unless you do something about it.

It’s not cheap to acquire customers this time of the year.

That’s why you need a game plan to maximize their lifetime value (LTV) after BFCM.

Tune in to this episode of The DTC Insider podcast to turn those one-time buyers into lifelong customers.

We discussed:

👉 Maximizing customer lifetime value is crucial after Black Friday.
👉 Engage new customers with personalized communication.
👉 Community building can turn customers into brand advocates.
👉 Surveys can provide insights into customer motivations.
👉 Thanking customers can enhance brand loyalty.
👉 Replenishable reminders can encourage repeat purchases.
👉 Early access to sales can entice returning customers.
👉 Non-customers require different engagement strategies.
👉 Leveraging data can improve product recommendations.
👉 Planning for future e-commerce challenges is essential.

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 The Secret Sauce Behind BattlBox's Success with John Roman

💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space

📰 Meta Shares Insight into the Performance of its AI-Based Ad Elements
📰 Bluesky has more than 21 million users. Where does it go from here?
📰 Shopify eBay Integration: How To Connect Your Store (2025)

Want To Unlock The Next Level Of Growth?

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So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 1 spot left for brands that want to unlock the next level of growth.

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