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Welcome to this issue of The DTC Insider newsletter. 👋
We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.
I’m writing this from sunny Mexico 🇲🇽 while enjoying my well-deserved vacation with my family (wife and 5-year-old twins).
Topics we’ll cover today:
💠 The Power of Founder-Led Content
💠 Unlock Your Store's Hidden Potential: Mastering the Intra-Site Funnel
💠 How to Scale Unscalable Actions Effectively
Would you attend a webinar about the 10 things top DTC brands do in 2024?
The Power of Founder-Led Content
Founder-led content allows brands to break through the noise.
(And I'm talking about 6, 7, 8, and even 9-figure brands.)
Why do you think these founders spend time:
➝ Writing on LinkedIn...
➝ Recording TikToks/Reels...
➝ And YouTube videos?
It's because of how important it is to create that genuine content these days.
Some of them even get their team involved.
If you're a founder and are not already sold on this...
Let me ask you 2 questions:
1️⃣ Do you think your products will benefit your customers?
(I hope the answer is yes 😅)
2️⃣ Then, why not scream it out loud, and tell everyone about it?
If you're not doing it already, I hope this is a good reminder to start.
PS: in the pic, there are no influencers. It's brand founders and their team.
PS 2: a 𝘄𝗼𝗺𝗮𝗻 founder has a business in the 𝗺𝗲𝗻's skincare space. Guess what? She creates content for the brand even though she's not a part of the target audience.
--
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Written by Anthony Morgan, founder of eNavi.
As Q4 approaches, optimizing your site for conversions is crucial.
But here's the kicker: most stores are losing potential sales without even realizing it.
Enter the Intra-Site Funnel - your roadmap to diagnosing and fixing conversion bottlenecks with surgical precision.
The Four Pillars of The Intra-Site Funnel:
Landing → Product View (72% of brands underperform)
Key Issue: Misalignment between site structure and user shopping patterns
Common Pitfalls: Cluttered navigation, weak hero sections, limited category browsing
Pro Tip: Treat your homepage as a sales experience, not a marketing channel
Product View → Add to Cart
Key Issue: Failure to address user anxieties
Critical Questions to Answer:
What's the user's desired outcome?
How does your product replace existing solutions?
What are the risks of switching?
Pro Tip: Elite product pages preemptively tackle these concerns
Add to Cart → Checkout
Key Issues:
Users intrigued, but not fully sold
UX discrepancies between desktop and mobile
Focus Areas:
Reinforcing product superiority
Addressing situational fit
Mitigating perceived risks
Pro Tip: Leverage the cart drawer to overcome final objections
Checkout → Purchase
Key Issue: Unexpected friction in the final stretch
Common Culprits:
Hidden costs (shipping, taxes)
Vague delivery timelines
Complex checkout processes
Trust issues with payment info
Pro Tip: Transparency and simplicity are your allies here
Identifying Your Metric on Fire:
Your "Metric on Fire" is the stage where your funnel is losing most potential sales. It's not just a problem—it's your most critical opportunity for growth.
By pinpointing this metric you're unlocking a floodgate of potential revenue - just in time for Q4.
The Stakes Are High:
Let’s face it, almost every DTC category is close to saturation point. Every percentage point up or down in conversion rate can translate to exponential growth—or stagnation.
As we barrel towards Q4, the question isn't whether you can afford to optimize. It's whether you can afford not to.
If you want more detailed insight into how to convert more visitors into buying customers, you can download our complete CRO Playbook for free: https://go.enavi.co/free-playbook
And if you know you need CRO help right now, then you might want to book a FREE Personalized Conversion Audit with our team today: https://go.enavi.co/free-conversion-audit
How to Scale Unscalable Actions Effectively
Everyone talks about scaling, but unscalable actions can benefit your business too.
Plus, these days you CAN scale the unscalable!
In this episode of The DTC Insider podcast, I had the pleasure of chatting with Xander Chase and Ryan Lane of FTL about this and many interesting topics.
We discussed:
👉 The Role of Lifelong Friendship in Building a Business
👉 Turning Frustration Into a Business Idea
👉 Challenges in Finding Product-Market Fit and Go-to-Market Strategy
👉 Lessons from the First Sample Bag and Kickstarter Campaign
👉 How a Trip to China Shaped Product Development
👉 Partnering With Professional Athletes for Brand Growth
👉 Navigating Supply Chain and Inventory Management Challenges
👉 Diversifying Customer Acquisition Beyond Meta Ads
👉 Building an Emotionally Resonant Brand
👉 Creative Strategies With UGC Videos and Founder-Led Content
👉 Optimizing Retention Through Email Marketing and Referral Programs
More episodes our listeners love:
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah
💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen
💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO
Work for a DTC Brand?
Can’t scale your ad campaigns without seeing a dip in performance?
At BSR Digital, we have over 10 years of experience doing that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.
If you're ready to shake things up and turbocharge your growth, let's chat!
Book a discovery call with us, and let's brainstorm some game-changing ideas together.
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