Visa Lets AI Buy for You

Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

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Let's dive in!

Topics we'll cover today:
💠 Meta Ads' Latest Feature
💠 Visa Lets AI Buy for You
💠 Empowering Women Through Convenience

Meta Ads' Latest Feature

I've recently covered how Meta is improving Lead Ad Forms.

 If you missed it, here's a quick recap:
⤷ Before: old/fake emails → low-quality leads
⤷ Now: real emails and phone numbers → high-quality leads

 What happened now?

 Meta just launched a powerful new option for your lead campaigns: "Website and Instant Forms."

Now, instead of choosing one or the other, Meta optimizes your ads to capture leads both ways.

 Here’s how it works:

 ⤷ Two-in-One Optimization:
Meta dynamically selects the best conversion location based on user behavior. If they're likely to convert on your site, they head there. If an instant form will do the trick, they’ll see that instead. 

⤷ Easy Setup at Ad Level:
You just plug in your website URL and choose or create an instant form. Meta handles the rest. 

⤷ Smart Bidding Adjustments:
Meta automatically adjusts your bids specifically for website conversions.
Check out the details in your "Conversion value rules." (Heads-up: You can’t change these adjusted bids.) 

This could mean higher conversion rates and more efficient spending.

Ready to give it a try?

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If you own or work for a DTC brand and don't know how to scale your Meta ads profitably, feel free to book a call with me, and I'll see how we can help you.

IN PARTNERSHIP WITH PORTLESS

Struggling with tariffs? Unsure about upcoming changes? Let’s talk!

With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs.

✅ Defer tariffs until orders ship (no upfront costs)
✅ Free up working capital for growth
✅ Sell smarter - turn inventory into cash faster

Stop letting tariffs tie up your cash - sell smarter with Portless.

Visa Lets AI Buy for You

Visa just dropped something big.

It's called "Intelligent Commerce".

What is it?

It’s a new set of APIs that lets AI agents do more than recommend products...

They can now complete the purchase too! 

Imagine this:
⤷ Your AI assistant finds the perfect sneakers
⤷ Checks your preferences
⤷ Grabs your approval
⤷ Pays for them

All without you lifting a finger!

Here’s how Visa’s making this happen: 

AI-Ready Cards:
Digital tokens replace traditional card numbers. Faster checkouts, safer payments.

Personalized Shopping (With Permission):
Your AI assistant taps into your Visa spending insights (only if you say yes!) to recommend better products. 

Seamless Payments:
Payments become part of the AI workflow. No interruptions, no hassle.

AI’s not just chatting anymore. It’s shopping.

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

Empowering Women Through Convenience

Some companies create great products.

Others change people’s lives.

When I met these founders I thought: "This is a cool product."

But when I saw what they were really about...
It was a totally different story.

Even though some women like going to the nail salon...
It turns out most don’t.

(This is according to the founders themselves)

Why?

Because the habit was inherited.
Passed down across generations.
But it doesn’t belong to this one.

What do women want today?

The same thing everyone wants: to get their time back.

Instead of wasting hours at a salon...
Instead of damaging their nails...
There’s now a better way. 

An at-home solution.
That works in minutes.
So you can go on and do whatever.you.want with your day.

If this sounds inspiring...

Wait until you hear it from them directly.

Check out the latest episode of The DTC Insider podcast. 

Brian Roisentul sat down with Sarah Litt and Pauline Koningsveld, founders of Livi Beauty.

We discussed:

👉 The inspiration behind Livi Beauty and its unique features
👉 How Pauline and Sarah transitioned from idea to product development
👉 The challenges and successes of launching a DTC brand
👉 Insights into their go-to-market strategy and target audience
👉 The importance of customer feedback and retention strategies
👉 How Livi Beauty empowers women by saving time and providing convenience
👉 The role of founder-led content in building brand authenticity
👉 Lessons learned from customer interactions and surprising feedback
👉 The impact of being featured on Good Morning America

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 How BRĒZ is Disrupting the Beverage Industry with Aaron Nosbisch
💎 Bootstrapping a $100M E-Commerce Empire with Bear Handlon
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

Also Happening in the DTC Space

📰 The de minimis exemption is officially closed
📰 Major Retailers Adjust Spring Sales Amid Tariff Concerns
📰 Is the era of digital brand-building over?

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