What Successful Brands in 2024 Had in Common

Happy New Year everyone! I hope you had a great time with your loved ones 🥂

As always, we strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:

💠 What Successful Brands in 2024 Had in Common
💠 3 Levers To Grow Your Business in 2025
💠 What Creators Wish Brands Knew

What Successful Brands in 2024 Had in Common

I've interviewed over 180 top brands on my podcast.

Want to know what they have in common?

Hint:

👉 It's not their ROAS on Meta
👉 It's not a specific tactic or shortcut
👉 It's not something that requires a big budget

It's something every brand can implement.

That has really helped them stand out from their competitors.

And it's all in this mini-guide I've put together.

I hope it's useful!

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If you're looking for a growth partner that helps you make 2025 your best year yet, let's chat.

Want to Make 2025 Your Brand’s Best Year Yet?

In 2024, we audited over 120 brands, and we found that many of them have been stuck in a revenue plateau for 2, and even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 2 spots left for brands that want to unlock the next level of growth.

Will you be one of them?

3 Levers To Grow Your Business in 2025

Follow my lead for a minute.

For just a moment, forget about your ad account and email marketing strategies.

And think about the business layer of your DTC brand.

According to many authors, the 3 levers to grow a business are:

1. Get more customers

2. Sell higher-ticket products to increase revenue

3. Do repeat business with those same customers

Now, do you need to focus on improving these 3 at the same time?

Depending on your capacity, this may or may not be possible.

So, identify which one of these will be give you the highest leverage, and take action.

For that, I follow a 4-step framework process:

🎯 #1 - GOALS

Think about the high-level goals for your business.

Not sure about your business goals? Well, start there.

⚔️ #2 - CHOOSE YOUR BATTLES

Unless you have a really big & powerful army, you'll need to choose your battles wisely.

Then try to assess what you need to work on to move the needle...

Choose one or two at a time.

It's the 20% of effort (aka focus) that will produce 80% of the results.

A few examples of projects/battles are:

➝ Increasing AOV
➝ Increasing LTV
➝ Decreasing CAC
➝ Improving reputation
➝ Increasing gross margins
➝ Increasing brand awareness

Not all of these are relevant to every brand, so choose the ones with the highest priority for your business.

⚠️ #3 - IDENTIFY BLOCKERS

Ask yourself and your team the following questions for each of these projects:

➝ Where are the main blockers/bottlenecks?
➝ What are the best channels to accomplish that?
➝ Do we have the capacity, or the right person/team working on it?

🎬 #4 - TAKE ACTION

Otherwise, the previous steps don't make sense.

Now, you're in a position to lay out an action plan, including the high-level tasks you'll need to work on to move the needle.

For example, let's say you choose "Increase AOV" as your next goal.

➝ Main blockers/bottlenecks: we don't offer bundles or any in-store upsell before visitors complete the purchase.
➝ Best channels to accomplish that:
➝ The store: using (or not) third-party tools to offer upsells
➝ Email: through a post-purchase sequence
➝ Do we have the capacity/right team to work on it? Yes

Action plan:

➝ Get a Shopify app - for example - to set up the in-store upsell popups
➝ Set up an email in the post-purchase flow to promote the upsells

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Follow me on LinkedIn for more growth marketing content in the e-commerce space.

What Creators Wish Brands Knew

Ever wondered what it's like to be in a creator's shoes?

In 2024, I interviewed over 50 brands.

But today, I'm interviewing a creator for the first time on The DTC Insider podcast.

Want to know:

➝ How to stand out as a brand in your outreach?
➝ How many DMs/emails they receive per day?
➝ How much they want to get paid?
➝ And more interesting stuff...?

Then tune in 👇

We discussed:

👉 Abigail’s journey as a content creator on TikTok since 2019
👉 The importance of personal branding for creators and brands
👉 How smaller creators are gaining trust over larger influencers through authenticity
👉 The need for brands to have a clear identity and message to appeal to creators
👉 Managing high demand: Abigail receives 60 to 90 emails daily from brands seeking collaborations
👉 The importance of creators prioritizing products they genuinely believe in over just high pay
👉 Creating mutually beneficial collaborations between creators and brands
👉 Building trust with audiences through authenticity in content creation
👉 TikTok Shop as a game changer for creators and brands
👉 The importance of understanding your audience for effective content creation

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

💎 Unlocking New Revenue Streams in 2025 with Neal Goyal
💎 The Secret Sauce Behind BattlBox's Success with John Roman
💎 IQBAR’s Journey to 10,000 Locations And $50 Million with Will Nitze
💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah
💎 Unlocking 9-Figure Growth: The Blueprint That Transformed Two Brands with Brett Swensen

Also Happening in the DTC space

📰 Trump Files Supreme Court Bid to Save TikTok
📰 What to Expect From Retail Media Networks in 2025
📰 12 Best Website Design Examples for Ecommerce Inspiration

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