Why This Brand Grew To 9 Figures

Your weekly dose of growth marketing news & tactics for DTC brands.

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The DTC Insider
December 25, 2024

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As always, we strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we'll cover today:

💠 Why This Brand Grew To 9 Figures
💠 40% Growth YoY (Not Deserving It)
💠 Growing a Brand with Guerrilla Marketing

Want to Make 2025 Your Brand’s Best Year Yet?

In 2024, we audited over 120 brands, and we found that many of them have been stuck in a revenue plateau for 2, and even 3 years.

So, the question is: will you stay in the same place for yet another year, or will you draw a line in the sand and start a new chapter for your brand?

At BSR Digital, we have just 2 spots left for brands that want to unlock the next level of growth.

Will you be one of them?

Why This Brand Grew To 9 Figures

Last week, I interviewed a well-known 9-figure brand founder.

And asked him WHY they "made it" while most brands didn't.

Hint: it's a common pattern I've seen across successful brands.

Is it product?

➝ It's not.
➝ They sell apparel.
➝ While it's a great product, it's not the main factor.

Is it their Meta strategy?

➝ Nope.
➝ They doubled their business...
➝ ...4 years in a row without spending on ads.

Then, what is it?

➝ They cross the online-offline barrier.
➝ They don't hide behind their Shopify storefront.

How?

➝ They are involved in their community.
➝ Aligning their mission with their actions.
➝ They go beyond any other brand in their space.

If you own or work for a brand, don't hide behind your online storefront.

Instead, put your core values, mission, and vision into action and get involved with your community.

It's the difference between being seen as "an apparel brand" and "a valuable member of my community".

The episode will be released soon, stay tuned!

--
Follow me on LinkedIn for more growth marketing content in the e-commerce space.

40% Growth YoY (Not Deserving It)

This brand achieved 40% growth YoY, 3 years in a row.

But, they don’t deserve it.

You see, many people on LinkedIn and X post about everything a brand needs to do to scale.

(And I’m guilty of that too!)

➝ Consistently testing a bunch of ad creatives
➝ Brand building that helps you stand out
➝ Founder-led content
➝ Whitelisting
➝ And more

However, this client is proof that none of that is needed.

They don’t:

❌ Have returning customers
❌ Have a large following
❌ Run many video ads
❌ Sell cheap products
❌ Go viral

So, why are they successful?

Because they:

✅ Have great product
✅ Engage with the community
✅ Have great growth partners (had to say it! 😅)

The bottom line is:

Don’t do everything you read online.

If you have great product…

AND truly care about your customers…

YOU.WILL.GROW.

Will you eventually reach a ceiling if you don’t do anything else?

Maybe.

But that’s a problem for tomorrow.

--
If you're looking for a growth partner that helps you make 2025 your best year yet, let's chat.

Growing a Brand with Guerrilla Marketing

Everyone talks about Meta ads to acquire customers.

But nobody talks about what this brand is doing.

Guerilla marketing.

➝ What's it about?
➝ How did it work for them?
➝ And many other questions...

...answered in this episode of The DTC Insider podcast, featuring Lisa Mullan, founder of Uwila Warrior.

Check it out 👇

We discussed:

👉 The shift in the e-commerce landscape towards profitability and sustainable growth
👉 The benefits of opting out of outside capital for maintaining control over business direction
👉 How retail partnerships can enhance brand visibility and drive sales
👉 The challenges and opportunities for growth during COVID-19
👉 The growing importance of sustainability in product development for consumers
👉 Combining online and offline tactics for effective customer acquisition strategies
👉 The unique challenges of influencer marketing for intimate apparel brands
👉 Aligning retention strategies with the customer buying cycle
👉 Leveraging AI to improve customer engagement and marketing effectiveness
👉 Adapting to changing market dynamics through effective forecasting strategies

Tune in:

📺 YouTube
🎧 Apple
🎙️ Spotify
🌐 Website

More episodes our listeners love:

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