Will Your Marketing Efforts Pay Off this Q4?

Your weekly dose of best practices for building a successful DTC brand.

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The DTC Insider
July 31, 2024

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Welcome to this issue of The DTC Insider newsletter. 👋

We strive to deliver the latest growth marketing news and trends in the DTC space straight to your inbox every Wednesday.

Topics we’ll cover today:

💠 TikTok Launches App Center
💠 Will Your Marketing Efforts Pay Off this Q4?
💠 Leveraging Influencers for Organic and Paid Growth

TikTok Launches App Center

Yesterday, the company announced the release of its App Center.

This is what I see when I visit the App Center.

In their words, it’s a "cutting-edge hub designed to empower small and medium-sized businesses (SMBs) around the globe with tools built by third-party developers.".

What types of apps can we currently find?

👉 e-Commerce Solutions: connect with eCommerce platforms to integrate your sales channels directly with TikTok (ie. Shopify, OpenCart).

👉 Creative Tools: generate video assets for both ads and TikTok posts.

👉 Account Management: manage from posts and videos to comments and engagements.

👉 Campaign Management: manage your advertising campaigns on TikTok Ads.

👉 Reporting and Analytics: data analysis tools to gain insights into your TikTok ad campaigns and organic presence.

👉 Lead Generation: connect with CRM platforms (ie. Zapier, Salesforce).

👉 Event Integration: link with signals and measurement platforms or push events to TikTok.

What do you think?

Will Your Marketing Efforts Pay Off this Q4?

The time to start getting ready for Q4 is now yesterday.

There's so much to do...

...but not without proper planning and forecasting.

Where should you start?

A good exercise is looking at what happened in previous years.

What's the best way to do that on Shopify?

The Customer Cohort Analysis.

If you want to unlock insights Shopify doesn't give you, check out this mini-guide.

What is it about?

It's a chart showing how your customers have behaved since their first order.

In this case, we should look at first-time customers in Q4.

Some of the insights we'll get are:

💰 How much they spent on previous holiday seasons and over time
📈 Customer retention rate over time
👨‍👨‍👦 Number of customers over time
💲 Net and gross sales
💴 AOV

How does this help you make better decisions?

With the information mentioned above, you can:

📈 Brainstorm ideas to improve last year's performance
🔮 Predict how your customers will behave if you offer similar deals
🎯 You can filter the data by channel and product name, among other options

Understanding these metrics will help you make better decisions.

TL;DR:

👉 Look at Shopify's Customer Cohort Analysis report (check out this mini-guide to unlock more insights)

👉 Check how your customers have behaved since the last BFCM

👉 Identify winning strategies & goals for this BFCM

Leveraging Influencers for Organic and Paid Growth

This $20M brand doesn't spend money on ads. 🤯

What do they do?

In this episode of The DTC Insider podcast, Jordyn Casaus - Director of Marketing at Crown Affair - reveals that and many other interesting stuff.

Check it out!

We discussed:

👉 Introduction to Jordyn Casaus and Crown Affair
👉 Current struggles faced by brands
👉 Biggest challenges for marketing directors today
👉 Partnership with Sephora: How it started and its impact on brand growth and visibility
👉 Standing out in a highly saturated beauty industry
👉 Customer acquisition and retention
👉 Influencer marketing: Sourcing process and impact on the brand
👉 Testing whitelisting: Initial results and insights
👉 Future plans for Crown Affair

🎧 Tune in!

Have you heard these top-listened episodes?

💎 Navigating Growth Beyond Your Niche with Podium Nutrition’s CMO

Also Happening in the DTC space:

Work for a DTC Brand?

Do you own or work for a DTC brand and feel stuck in your brand's growth journey?

You’re not alone. It’s 2024 and brands need something different to keep growing.

At BSR Digital, we understand that, and that’s the main reason our clients see anywhere from 36% to 77% increase in revenue and profit within the first 6 months of working with us.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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