You're Leaving Money on the Table, New Google Ads AI Feature, and More.

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Welcome to this issue of The DTC Insider newsletter. 👋

We'll deliver the latest growth marketing news and trends in the DTC space straight to your inbox.

Topics we’ll cover today:

💠 Google Ads Unveils Innovative AI Tools for Demand Generation Campaigns

💠 You're Leaving Money on the Table

💠 Navigating Growth Beyond Your Niche

Google Ads Unveils Innovative AI Tools for Demand Generation Campaigns

Media buyers have fewer levers to pull these days.

And the ad is among the last ones standing - at least inside the ad account.

But not for long...

In previous issues of this newsletter, we've told you about Meta's efforts on this front.

Now, it's Google's turn.

They've recently announced cutting-edge generative image tools for global Demand Gen advertisers, streamlining asset creation.

These AI-driven tools swiftly generate high-quality image assets with minimal effort from advertisers.

Furthermore, with the brand new "Generate more like this" feature, they enable advertisers to replicate successful image variations.

Advertisers maintain full control over image selection despite AI assistance, ensuring alignment with campaign goals.

In line with what we see with other AI tools, great input is key for refining AI-generated images to suit specific business or client needs.

Last but not least, in case you were wondering...

Google's AI guarantees uniqueness in generated images, offering original content for each campaign iteration.

You're Leaving Money on the Table

Many DTC brands are trying to grow, but can't because they're focusing on the wrong things.

Context:

Last week my team and I were having our internal monthly session for one of our clients.

We wanted to check if they're on track for their monthly and quarterly goals and propose actionable next steps.

The takeaway of the meeting?

It wasn't "new ad campaigns to test"...

Or "new ads to create"...

In this case, it was about IMPROVING THE OFFER.

How?

This client wants to increase the AOV.

We're already running some upsells - and they're working well.

However, AOV is not growing as expected.

Yesterday, we discovered that their most expensive product's price is the same as the target AOV.

So, we thought it was a good idea to propose creating more expensive products as an "anchoring" effect (the currently most expensive product would feel "cheaper").

We've also identified their customers are patriots, so we're going to rename some of the products accordingly.

For example, instead of "100 seed variety kit" we're going to name it "American Survivor Kit".

This is marketing.

And I'm proud of my team at BSR Digital for pushing beyond the classic "performance marketing agency" tasks.

Will it work?

We'll see.

But nobody can say we aren't trying hard. 💪

--

If you own or work for a DTC brand and need help growing and boosting profitability, feel free to book a discovery call with my team at BSR Digital and we'll see how we can help.

Navigating Growth Beyond Your Niche

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.

We discussed:

👉 Current Challenges and Goals as a CMO
👉 Standing Out in a Competitive Industry
👉 Leading with Entertainment
👉 How to Know When Your Brand is Ready to Tell a New Story
👉 Key Customer Acquisition and Retention Channels
👉 Top KPIs Monitored by Podium Nutrition
👉 Custom Software for Loyalty and Retention
👉 Exploring Retail Expansion
👉 Insights on Retail Strategy
👉 Leveraging Influencers as Ambassadors
👉 The Role of Long-Form Video in Marketing Strategy

🎧 Tune in to our latest episode: https://thedtcinsider.com/c/podcast

Want to check out more podcast episodes?

Here are some of the top-listened episodes:

💎 How Frost Buddy Went From $0 to $30M in Under 3 Years with Brock Mammoser

💎 Jon Loomer’s Take on the Evolution of Paid Ads and The Importance of Short-form Video with Jon Loomer

💎 Supplement Brand Bootstrapped $10,000 and Built It Into Sales of $30 Million in Three Years with Ronak Shah

💎 Give Up Your Stuff, Not Your Dream with Jules Weldon and Stacey Pierce

💎 LinkedIn's "Top E-Commerce Voice" Reveals The #1 Struggle for DTC Brands with Neal Goyal

Work for a DTC Brand?

Do you own or work for a DTC brand and are feeling a bit stuck in your brand's growth journey?

At BSR Digital, we've been in the trenches with DTC brands since 2013, helping them break through barriers and soar to new heights.

If you're ready to shake things up and turbocharge your growth, let's chat!

Book a discovery call with us, and let's brainstorm some game-changing ideas together.

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