A few years ago, I tested TikTok Shop with a handful of brands.

Three months later, we had made $0. So we gave up.

Looking back, I know exactly why it didn’t work. Since then, I’ve talked to the operators behind top-performing TikTok Shops on The DTC Insider podcast and spent time inside one of North America’s biggest TikTok Shop masterminds.

This guide is everything I learned, organized into your first 90 days.

Inside, you’ll find:

• A fit check to see if your brand is ready for TikTok Shop (or not yet)

• Why you should start with ONE hero product, and how to pick it

• How many samples you actually need, and the math behind it

• How to pay creators, and how to keep the best ones

• What to focus on in months 1, 2, and 3

• The team you need to run it, including a lean three-person version

• A timeline of what “on track” looks like, so you don’t quit too early

• A profit worksheet to run your own numbers before you send a single sample

Who it’s for:
DTC founders, operators, and marketers thinking about launching TikTok Shop, or already on it and not seeing results.

It’s free. Just tell me where to send it.